# Propfusion > Propfusion is a real estate CRM for brokerages in Dubai and the UAE. One login covers sales and leasing: portal, Meta and website leads, listings and portal publishing, follow-ups, off-plan projects, deals and commissions, tenancy contracts and cheques, KPIs and targets, an AI assistant, and iPhone and Android apps. It is made by AFFWORLD FZ-LLC, 2704, Prime Tower, Burj Khalifa Street, Business Bay, Dubai, United Arab Emirates. It is not connected to other companies or products with similar names. Facts last updated: 2026-10-28. Latest product release: 2026-10-27. These facts come from the same source as the website's pricing page and structured data. ## Key facts - Name: Propfusion (the app stores spell it PropFusion). Product name: Propfusion CRM. - What it is: a CRM (customer relationship management system) for real estate brokerages. It is not a property portal and does not sell property. - Who it is for: brokerage owners, sales and leasing managers, agents and back-office teams in Dubai and the UAE. - Company: AFFWORLD FZ-LLC. Office: 2704, Prime Tower, Burj Khalifa Street, Business Bay, Dubai, United Arab Emirates. Phone +971 54 299 7582. E-mail info@propfusion.io. - iPhone app first released: 2025-04-22. - App publishers: iPhone app: AFFWORLD FZ-LLC (UAE). Android app: AFFWORLD TECHNOLOGIES PRIVATE LIMITED (India). Both are Affworld companies. - Platforms: Web browser, iPhone (App Store) and Android (Google Play). The app is included in every plan. - Languages: the CRM screens are in English. PropFusion AI, the built-in assistant, understands and answers in English, Arabic, French and Russian. - Pricing (AED per month): Starter AED 700 a month for up to 6 users, Professional AED 1,460 a month for up to 20 users and Enterprise AED 2,999 a month for up to 45 users, with 20% off when you pay yearly and no setup fee. Larger or custom setups are quoted. - Free trial: 7 days, every feature, no card needed. Sign up at https://crm.propfusion.io/onboard ## What Propfusion does today - Leads: Enquiries from Property Finder, Bayut and Dubizzle, Facebook and Instagram lead forms, your website and your company phone lines arrive in one list with their source. Distribution rules (round robin or weighted) assign them to agents, and duplicates are flagged. - Follow-ups and lead stages: Due, overdue and upcoming follow-ups for every agent. Lead stages can move on their own when an agent starts a WhatsApp chat, makes a call or books a viewing, with an undo. - Listings and portals: Add a listing once and publish it to the portals you choose, per listing. With the brokerage's portal account connected, the listing permit number (RERA, DTCM holiday home or ADREC) is checked and fills in the details. Each listing shows its status on each portal. - WhatsApp: The company's WhatsApp Business number, connected through Meta's official integration, with templates, broadcasts, and welcome and away messages, inside the CRM. - Calls: Company phone lines that ring the agent first, then the client. Every call and recording is saved on the lead, and a missed call creates a call-back follow-up. - Off-plan projects: Projects with payment plans, floor plans and brochures, ready to send to clients. - Deals and commissions: Deals start from a contract, a lead or a listing. Commission follows each agent's rate, co-listed deals share one agent part (50/50 by default, editable), and commission already paid on a deal that falls through is recovered from the agent's next one. KYC and an AML register for deal parties. - Leasing and property management: Dubai tenancy contracts, Ejari and signed copies kept with each rental, a cheque desk, renewals, DEWA bills, owner money with two-person approval, owner and tenant portals, and maintenance. - Holiday homes: Short-term bookings, availability calendars and owner payouts. - KPIs and targets: Targets per agent and department, a live leaderboard, and a monthly close on confirmed results. - PropFusion AI: Ask about your own CRM data by text or live voice, in English, Arabic, French or Russian. It opens screens and fills in forms, and saves only after you say yes. - Listing sharing: Branded brochure links, PDF brochures, video tours made from listing photos, and a link page for every agent. - Mobile app: The iPhone and Android app uses the same workspace as the web CRM and is included in every plan. - Claude connector: Each company can connect its own CRM to Claude, with each person's own login and permissions. It is off until a company admin switches it on. - Your own brand: Larger brokerages can run the CRM on their own domain, with their own brand on sign-in and on automatic e-mails. ## What Propfusion is not - Propfusion is a CRM for brokerages. It is not a property portal and does not list or sell property to the public. - The CRM's screens are in English. PropFusion AI, the built-in assistant, understands and answers in Arabic, French and Russian as well as English. - Propfusion publishes listings to the portals a brokerage already subscribes to; the brokerage needs its own portal accounts. - Propfusion keeps tenancy contracts, Ejari documents and IDs with each rental and, with the brokerage's portal account connected, checks listing permit numbers. It does not register anything with DLD, RERA or Ejari on a brokerage's behalf. - There is no free plan. There is a 7-day free trial with every feature. ## Product and company pages - [Real estate CRM for Dubai brokerages](https://www.propfusion.io/dubai-real-estate-crm): what the CRM does, pricing, limits and FAQs - [Pricing](https://www.propfusion.io/pricing): plans in AED, the free trial and billing questions - [All features](https://www.propfusion.io/features): the feature list - [Integrations](https://www.propfusion.io/integrations): portals, WhatsApp Business, Meta lead forms, phone lines, website and API - [Security](https://www.propfusion.io/security): how client data is protected - [About](https://www.propfusion.io/about): who we are - [Company facts](https://www.propfusion.io/about/facts): these facts as a web page - [How we write and check our pages](https://www.propfusion.io/about/how-we-write): how our pages are written, checked against the product and official sources, dated and corrected - [Product updates](https://www.propfusion.io/updates): release notes, newest first - [Contact](https://www.propfusion.io/contact): sales and support - [LinkedIn](https://www.linkedin.com/company/propfusionio/) - [Instagram](https://www.instagram.com/propfusion.io) - [YouTube](https://www.youtube.com/@propfusionpf) - [App Store (iPhone app)](https://apps.apple.com/app/propfusion/id6744414324) - [Google Play (Android app)](https://play.google.com/store/apps/details?id=com.propfusion.app) ## Real estate CRM use cases - [Real estate CRM use cases](https://www.propfusion.io/for): What Propfusion does for each part of a Dubai brokerage's work, from AI help and off-plan sales to leasing, commissions, targets, WhatsApp and calls - [AI CRM for Dubai real estate: what PropFusion AI does](https://www.propfusion.io/for/ai-real-estate-crm): PropFusion AI answers questions about your own leads, listings and deals by text or voice, and opens screens or fills forms once you say yes. - [Off-plan sales CRM for Dubai brokerages](https://www.propfusion.io/for/off-plan-sales-crm): Keep the projects you sell with payment plans and floor plans, send branded offers, and get reminded before every instalment after the sale. - [Leasing and property management CRM for UAE brokerages](https://www.propfusion.io/for/leasing-property-management-crm): Tenancy contracts filled from the CRM, rent cheques from due to cleared, Ejari details and documents kept on each rental, renewals and owner payouts. - [Deals and commissions: splits, co-listing and clawback in one CRM](https://www.propfusion.io/for/deals-and-commissions): Deals go from draft to Finance's approval and pay each agent at their own rate, with co-listing splits and clawback when a deal falls through. - [KPIs and targets for real estate agents, with a month close](https://www.propfusion.io/for/kpis-and-targets): Plan monthly targets per agent, team or department, show everyone their pace, and freeze each month's results at the close. - [WhatsApp CRM for Dubai real estate teams](https://www.propfusion.io/for/whatsapp-crm): One shared inbox for your company's WhatsApp Business number inside the web CRM, with templates, campaigns, hand-overs and chats that stay when an agent leaves. - [Company phone calls inside your real estate CRM](https://www.propfusion.io/for/calls-and-call-recording): Click to call from a lead on a company number, with every call and recording saved on the lead and missed calls turned into call-backs. ## Integration guides - [Integration guides](https://www.propfusion.io/integrations): How each connection works: what you connect, who sets it up, and what your team sees in the CRM afterwards - [Property Finder, Bayut and Dubizzle integration: listings out, leads in](https://www.propfusion.io/integrations/property-portals): Publish each listing to the portals you choose from your own accounts, and receive their enquiries in your leads list as they happen. - [Facebook and Instagram lead ads, straight into your real estate CRM](https://www.propfusion.io/integrations/meta-lead-ads): Connect your Facebook pages, match each lead form to CRM fields, and send lead-quality events back to Meta. - [Connect your company's WhatsApp Business number to Propfusion](https://www.propfusion.io/integrations/whatsapp-business): How an admin connects the company number through Meta's official sign-up, and what you manage from the CRM afterwards. - [Send CRM e-mails from your own company's mail account](https://www.propfusion.io/integrations/email-own-domain): CRM e-mails go out in your company's name, and from your own address and domain once you connect SMTP or Amazon SES. - [Connect your phone system to Propfusion: Yeastar, 3CX, Telnyx and others](https://www.propfusion.io/integrations/telephony): One settings page for the company's phone system, company and tracking numbers, and the line each agent's calls ring first. - [Send your website's enquiry forms to Propfusion, and show live listings on your site](https://www.propfusion.io/integrations/website-forms): Website enquiries become leads through the lead API, and website tokens let your site show live listings, developers and agents. ## Guides for Dubai brokers - [Guides for Dubai brokers](https://www.propfusion.io/guides): Practical guides for running a Dubai brokerage: answering leads fast, the DLD sales contracts, advertising permits, commission splits and the monthly KPI close - [How to answer portal leads in 5 minutes: a lead-routing playbook for Dubai agencies](https://www.propfusion.io/guides/answer-portal-leads-in-5-minutes): Set one response target, route every lead the moment it arrives, move it on after a deadline, and measure the first real reply. - [RERA forms A, B, F and I explained for Dubai agents](https://www.propfusion.io/guides/rera-forms-a-b-f-i): What DLD's brokerage guide says about Contracts A, B and F, who signs each one, and where Form I stands today. - [Trakheesi listing permits: the checklist for Dubai agents](https://www.propfusion.io/guides/trakheesi-listing-permit-checklist): The advertising permit, the Madmoun QR code and the documents to have ready before a Dubai listing goes live. - [Commission splits and co-broking between Dubai agencies](https://www.propfusion.io/guides/commission-splits-co-broke-dubai): How commission is agreed in Dubai, how two agencies share one deal in writing, and where 5% VAT applies. - [How to run a KPI month close for a real estate brokerage](https://www.propfusion.io/guides/kpi-month-close-brokerage): Pick a close day, decide which numbers count, freeze them, and record later corrections openly. ## Free tools for Dubai brokers - [Free tools for Dubai brokers](https://www.propfusion.io/tools): Small calculators and templates that run in your browser - [Dubai real estate commission calculator: VAT and co-broke split](https://www.propfusion.io/tools/dubai-commission-calculator): Total commission, each agency's share, 5% VAT and your agent's part for a sale or a rental. Estimate only. - [Free KPI month-close template for real estate agents (CSV)](https://www.propfusion.io/tools/kpi-month-close-template): Build a month-close sheet for your agents and the KPIs you track, and download it as a CSV built in your browser. ## Latest releases - [PropFusion AI saves for you, after your yes](https://www.propfusion.io/updates/2026-10-27-ai-saves-after-your-yes) (2026-10-27): PropFusion AI now finishes the job: it opens the form, fills it in and asks once before it saves. One yes can cover a batch of the same task. Automatic e-mails also link to a page where you manage your own e-mail updates. - [A faster help chat, backed by a new support desk](https://www.propfusion.io/updates/2026-10-25-help-chat) (2026-10-25): Help inside the CRM is quicker. The help chat answers from our Help Center and shows the article it used, and passes you to a person whenever it isn't sure or you ask. - [Market Transactions: sales and rentals, more filters and trends](https://www.propfusion.io/updates/2026-10-25-market-transactions) (2026-10-25): The Market Transactions page now covers sales and rentals, with the filters agents asked for and a Market pulse view with trends, a map and rental yields. - [Smart lead stages: leads move when your agents act](https://www.propfusion.io/updates/2026-10-24-smart-lead-stages) (2026-10-24): When an agent starts a WhatsApp chat, makes a call or books a viewing, the lead can move to the stage you choose, with an undo. You decide which action moves a lead where. - [Deals and commissions: drafts, co-listing parts and clawback](https://www.propfusion.io/updates/2026-10-24-deals-and-commissions) (2026-10-24): Deals now have a clear path from draft to approval, can start from a contract, and handle the commission cases brokerages meet every month: co-listed deals and deals that fall through after payout. - [Automatic e-mails: see every one, switch any off](https://www.propfusion.io/updates/2026-10-24-automatic-emails) (2026-10-24): General settings has a new Automatic E-mails page: every e-mail the CRM sends on its own, with a switch for the whole company and a way to silence one person. Everything stays on until you change it. - [Connect your CRM to Claude](https://www.propfusion.io/updates/2026-10-23-claude-connector) (2026-10-23): Each company can now connect its own Propfusion CRM to Claude, and ask about leads, listings and deals or add leads and follow-ups in plain words. It stays off until a company admin switches it on. - [Company phone lines in the web CRM](https://www.propfusion.io/updates/2026-10-17-company-phone-lines) (2026-10-17): Call clients from your company's numbers, with every call, recording and missed call on the lead. Admins also get pages for AI usage and background jobs. ## Optional - [Release notes feed (RSS)](https://www.propfusion.io/updates/rss.xml) - [Help Center](https://www.propfusion.io/help-center): frequent questions - [Dubai communities](https://www.propfusion.io/communities): area guides for property buyers (not about the CRM)