
Upside
Gallery
9 photos · swipeAbout Upside
About the Upside ProjectFalling right in the heart of Business Bay, Upside is an ambitious and luxurious development project by SRG Holding. The 31-story tower is set to stand tall amidst the city's sparkling skyline, demonstrating a perfect blend of modern architecture and state-of-the-art facilities. Upside is here to promise not just residences, but a lifestyle of luxury and comfort.Upside's Luxury ResidencesUpside offers a selection of fully furnished units, including spacious studios and 1-bedroom apartments. Every accommodation at Upside has been meticulously designed to offer a harmonious blend of aesthetics and functionality.What's Special about Upside's ResidencesKitchens: Are equipped with top-of-the-line SMEG appliances, ensuring a cutting-edge culinary experience.Bathrooms: Feature sanitary ware and accessories by Carlo Frattini & Geberit, making every bath a lavish experience.Lighting: European-made LED lighting, low energy system solutions.GRMS, BMS, ELV: Are provided from premium European brands.Views: Balconies offering awe-inspiring views of the iconic Burj Khalifa.Parking: Comes with one free parking space per residence.Upside's Spectacular AmenitiesAt Upside, residents get to enjoy more than just a luxurious living space. The project is home to an array of world-class amenities designed to cater to the diverse lifestyle needs of the residents.Upside's Impressive List of AmenitiesOutdoor PatiosPrivate Meeting RoomsCo-working SpacesGames RoomF&B OutletsLandscaped GardenPool & Sun Deck with Burj Khalifa ViewsSports CourtRunning TrackPrayer RoomUpside's Housing Options and PricesUpside offers residences in various formats to suit everyone’s needs. Here's a quick look at the available housing options:Studios: from 399 sqft to 652 sqft, promising a space that fits every need.Project Status and DeliveryThe Upside project is currently under construction, with an expected delivery date in the second quarter of 2023.Upside's Prime LocationUpside is situated in the bustling neighborhood of Business Bay. Its central location offers easy access to the city's main attractions and business centers, making it a perfect place for professionals and families alike.Upside is all set to redefine luxury living in Business Bay. With its prime location, unique features, and an array of housing options, it is definitely the next big thing in Dubai's real estate market.
Amenities
- 24/7 Security
Floor Plans & Unit Layouts
Residence types with bedrooms, bathrooms, sizes and listed prices.





Off-Plan Payment Plan
- Down payment
- 5%
- During construction
- 10%
- On handover
- 50%
- Post-handover
- 85%
Masterplan & Community Vision

Upside is a sophisticated 31-story development by SRG Holding, nestled in the heart of the Business Bay masterplan. Offering stylish studio and 1-bedroom apartments, this luxury tower boasts a perfect blend of modern architecture and advanced facilities. Upside features world-class amenities such as co-working spaces, landscaped gardens, and a stunning pool with Burj Khalifa views. Its central location ensures easy access to Dubai’s main business and entertainment hubs, making it an ideal choice for professionals and families. Key Features Amenities - Outdoor patios and landscaped garden - Co-working spaces and private meeting rooms - Pool & sun deck with Burj Khalifa views - Fitness center and sports court - 24-hour security and CCTV - Ample parking and retail outlets Location & Nearby Attractions - 5 minutes to The Dubai Mall - 8 minutes to DIFC - 8 minutes to Burj Khalifa - 8 minutes to Downtown Dubai - 8 minutes to Dubai International Airport
Project Summary
- Developer
- SRG Holding Limited
- Community
- Business Bay
- City
- Dubai
- Handover
- Q1 2023
- Property types
- Apartment
- Starting price
- AED 1.70M
Selling Upside?
Keep its payment plans and floor plans in Propfusion CRM, share the project with buyers, and work every Property Finder, Bayut and website enquiry from one list.
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Handover Q4 2027Regent Residences
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Propfusion CRM for agents
Selling Upside? Keep every buyer in one CRM
- A project page with gallery, payment plan and floor plans to share with buyers
- Leads from Property Finder, Bayut, Dubizzle and your website in one list, with their source
- Off-plan instalments tracked after the sale, with reminders before each one

The payment plan, stage by stage
First payment, construction, handover and post-handover, with the number of instalments in each.

Every enquiry keeps its source
See which portal or campaign each buyer came from, with their phone and message.

Instalments after the sale
Due-soon and overdue off-plan instalments, with reminders to the agent and the client.

Screens show the Propfusion Demo Realty sample workspace. All people, listings and numbers are fictional.
Upside: questions and answers
What is the starting price of Upside?
Upside is listed from AED 1.70M. Prices change as new units and phases are released.
When is the handover of Upside?
Handover of Upside is listed for Q1 2023.
What is the payment plan for Upside?
The listed plan is 5% down payment, 10% during construction, 50% on handover and 85% post-handover.
Who is the developer of Upside?
Upside is developed by SRG Holding Limited.
Where is Upside located?
Upside is in UPSIDE Living, Business Bay, Dubai.
What types of property are available at Upside?
Upside offers apartments with studio to 1 bedroom, up to 651 sq ft.
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