Dubai real estate CRM

The real estate CRM built for Dubai brokerages

Propfusion brings your Property Finder, Bayut and Dubizzle leads, WhatsApp, listings and permits, off-plan projects and tenancy contracts into one CRM for UAE agencies. Your team works it on the web and in the iOS and Android app.

7 days free · No card needed

  • Property Finder, Bayut & Dubizzle
  • WhatsApp built in
  • RERA permit lookup
Propfusion CRM: All listings table with photo, price, location, rooms and size, portals, agent, lead count and quality score
Propfusion app: Home screen with overdue, today and next-7-days follow-ups and totals for properties, leads, developers and areas

Leads arrive from

  • Property Finder
  • Bayut
  • Dubizzle
  • Meta Ads
  • Instagram
  • Google
  • Your website
  • WhatsApp

One CRM for the way Dubai brokerages work

From the first portal enquiry to the signed tenancy, every step happens in Propfusion. Here is each one, on the real screen.

Portal leads

Every Property Finder, Bayut and Dubizzle lead in one list

Portal, Meta and website enquiries arrive in Propfusion with their source and the listing they asked about. Distribution rules hand each one to the right agent, so no lead sits waiting in someone's inbox.
  • Source on every lead: Property Finder, Bayut, Dubizzle, Meta Ads, Google or your website
  • Duplicate enquiries flagged on the lead, and repeat enquiries can go to the client's existing agent
  • Follow-ups due today, overdue and coming up, for every agent
Propfusion CRM: All leads table with source, client contact, agent, stage, preferred property and budget for each lead

WhatsApp

WhatsApp Business, built into the CRM

Connect your WhatsApp Business number through Meta's official integration and chat with buyers and tenants from inside the CRM. New chats get your welcome message, enquiries after hours get an away message on Dubai time, and every conversation stays on the lead for the next agent who picks it up.
  • Welcome and away messages on your business hours
  • Approved templates, broadcast campaigns, AI replies and round-robin routing for new chats
  • WhatsApp enquiries from Property Finder, Bayut and Dubizzle become leads automatically
Propfusion CRM: WhatsApp Pro auto-replies with a welcome message, an away message and business hours for each day

Listings & permits

Listings with permits checked and portals in sync

Add a listing once and publish it to Property Finder, Bayut and Dubizzle. Type the RERA permit number and Propfusion checks it with Property Finder, then fills in the property type, size, price, location and developer.
  • Switch each portal on or off per listing: Property Finder, Bayut, Dubizzle and your website
  • Choose which agent each portal shows on the listing
  • Permit lookup for RERA, DTCM holiday homes and ADREC, and a quality score for what is missing
Propfusion CRM: Listing Portals panel with on/off toggles and an agent per portal for Bayut, Dubizzle, Property Finder and your website

Off-plan

Off-plan projects, ready to send to investors

Keep every project you sell with its developer, handover date, floor plans, brochure and payment plan. Agents filter by price and payment plan, pick the right floor plan and send the project to the client in minutes.
  • Payment plans, including post-handover plans
  • Floor plans, brochures and galleries for each project
  • Projects on a map, community by community
Propfusion CRM: Off-plan project cards with photo, starting price, area, developer, handover date, bedrooms, size and agent

Tenancies & cheques

Tenancy contracts, Ejari and cheques in one place

Link the listing and the Dubai tenancy contract fills in the unit, its owner and agent, and the rent and cheques. Saving it creates the rental record with its cheques, DEWA bills and renewal, and the signed copy, Ejari and IDs stay with the rental.
  • Property, owner, tenant, contract and terms in five steps, saved as a PDF
  • Every rent cheque cleared, deposited, bounced or planned on the cheque desk
  • Renewal dates for every tenancy
Propfusion CRM: Five-step tenancy contract form that links a listing to fill in details, with a Dubai tenancy contract preview

Team performance

Targets every agent can see

Set monthly targets for each agent and department and follow them on a live leaderboard. Every consultant sees their own scorecard and grade, and managers close the month with confirmed results.
  • Monthly targets per agent and per department
  • A live leaderboard for the sales floor
  • Month close with confirmed results
Propfusion CRM: KPI leaderboard ranking staff by monthly score, with each person's role and letter grade

Screens show the Propfusion Demo Realty sample workspace. All people, listings and numbers are fictional.

Mobile app

Your leads and listings on your phone

Agents call, WhatsApp and log follow-ups from the Propfusion app between viewings, and share listings and off-plan projects with clients on the spot. It is the same workspace as the web CRM, included in every plan for iOS and Android.

More about the mobile app
  • Propfusion app: All Leads list with stage filters and lead cards showing budget, beds, stage progress, agent and call and chat buttons
    Every lead with its budget, stage and agent.
  • Propfusion app: Lead page with stage progress, next reminder, assigned agent, response time, classifications and Call and WhatsApp buttons
    Call or WhatsApp the client in one tap, with the next reminder on top.

Compared

Why choose Propfusion for Dubai real estate

What comes built in, next to a general-purpose CRM.

FeaturePropfusionGeneral CRM
Property Finder, Bayut and Dubizzle leads and listingsBuilt inCustom integration
WhatsApp Business conversations on each leadBuilt inOften a paid add-on
RERA, DTCM and ADREC permit lookupBuilt inNot included
Dubai tenancy contracts, Ejari and cheque schedulesBuilt inNot included
Off-plan projects with payment plansBuilt inCustom setup
Team based in DubaiBusiness BayVaries

FAQ

Questions Dubai brokers ask us

Does Propfusion integrate with Property Finder, Bayut and Dubizzle?
Yes. You publish listings to Property Finder, Bayut and Dubizzle from Propfusion, and leads from all three arrive in your leads list with their source, ready to assign to an agent.
Can our agents use WhatsApp from the CRM?
Yes. Connect your WhatsApp Business number through Meta's official integration and your team chats with clients from the lead's profile. Every message is saved on the lead, and you can send approved templates and broadcast campaigns.
Does Propfusion check RERA permits?
Yes. When you add a listing, enter its RERA permit number (or a DTCM holiday-home or ADREC permit) and Propfusion checks it with Property Finder, then fills in the details it returns, such as property type, size, price, location and developer.
Can we manage tenancy contracts, Ejari and rent cheques?
Yes. Create Dubai tenancy contracts from the unit and tenant already in the CRM, keep the signed contract, Ejari, IDs and cheques with the rental, and track each rental's cheque schedule, including bounced cheques and renewal dates.
Is there a mobile app?
Yes. The Propfusion app for iOS and Android is included in every plan, so agents can work leads, log follow-ups and share listings between viewings.
How much does Propfusion cost?
Plans start at AED 700 a month for up to 6 users on the Starter plan, with 20% off annual billing and no setup fees. Every plan and what it includes is on our pricing page. See pricing

Run your Dubai brokerage from one CRM

Start a free trial, or book a live demo with our team in Dubai and see Propfusion with your portals, WhatsApp and listings in mind.

7 days free · No card needed