Features
Real estate CRM features for every part of your brokerage
7 days free · No card needed
- Property Finder, Bayut & Dubizzle
- WhatsApp built in
- Web, iOS and Android
All features
Find the feature for the job
31 feature guides in six groups, each led by the screen your team works in.
Looking for a use case? See real estate CRM use cases
Screens show the Propfusion Demo Realty sample workspace. All people, listings and numbers are fictional.
01
Sales & leads
Capture every enquiry, follow up on time and move each deal to signed.
Lead management
Leads from Property Finder, Bayut, Dubizzle, Meta and your website land in one list, assigned to an agent and ready to call.
- The source on every lead, from the portal to the campaign
- List, pipeline and card views of the same leads
- Follow-ups due today, overdue and in the next 7 days
Pipeline management
Move every deal through your own stages, from first enquiry to signed, on one shared board.
Learn moreContact management
Owners, tenants, buyers and investors in one searchable database, with tags and full history.
Learn moreLead distribution & rotation
Assign each new lead in turn, start a response timer and move the lead on when an agent misses it.
Learn moreCalendar & viewings
Book viewings and meetings on a shared team calendar and get a reminder before each one.
Learn moreAI-powered insights
A summary of every lead, listings matched to what each lead wants and help drafting the reply.
Learn more
02
Listings & projects
Keep your inventory accurate, live on the portals and easy to share.
Property database & listings
Every sale and rental listing with photos, permit, documents and owner details, and a quality score that shows what to fix.
- Sale, rent and short-term rental listings in one place
- RERA permit numbers checked with Property Finder
- Portal status and a quality score on every listing
Portal syndication
Publish listings to Property Finder, Bayut and Dubizzle and pull their leads straight into your pipeline.
Learn moreOff-plan & new projects
Projects with developer, handover date, floor plans and payment plan, ready to send to investors.
Learn moreInteractive maps
See your listings and off-plan projects on a map of Dubai, community by community.
Learn moreMarket analytics
Project, price and portal performance data to price listings and advise investors with confidence.
Learn more
03
Communication & marketing
Reach clients on the channels they use, and keep every conversation on the lead.
WhatsApp & client communication
Chat with buyers and tenants on WhatsApp from inside the CRM. Every conversation is saved with the client, so the next agent who picks it up sees the whole thread.
- Received and sent chats in one list, filtered by your contact tags
- Welcome and away messages, sent on your business hours in Dubai time
- Approved templates, broadcast campaigns, and calls logged against the lead
Team chat & messaging
Team channels that share leads and listings as cards, next to the tools your agency already uses.
Learn moreCalls & phone line
One-to-one staff calls in chat, and your company phone system connected to every lead.
Learn moreBrochures & video tours
Branded brochures, video tours and share links clients open without signing in.
Learn moreEmail marketing
Branded email campaigns for buyers, tenants and investors, from your own mail server.
Learn moreMarketing tools
Brochures, one-tap listing shares, and WhatsApp and email campaigns, with the source kept on every lead.
Learn more
04
Property management & finance
Run rentals, owners and the money side with the same care as sales.
Property management
Owners, tenants, rental agreements, cheques and maintenance requests for your whole portfolio, with portals for owners and tenants.
- Each rental with its tenant, dates, rent in AED, deposit and fees
- A cheque desk for every cheque cleared, deposited, bounced or planned
- Maintenance requests and DEWA bills for every unit
Contract management
Create Dubai tenancy and brokerage contracts, track renewals and keep Ejari and signed copies together.
Learn moreTransactions & finance
Deals, commission splits, invoices and VAT, from approval to agent payout.
Learn moreDocument management
Contracts, IDs and title deeds kept with their tenancy, deal or listing, and Emirates ID and passport expiries flagged.
Learn moreHoliday homes
Bookings, availability calendars, guests and owner payouts for your short-term rentals.
Learn more
05
Team & performance
Set clear targets, see who is on track and keep the whole team moving.
Targets & performance
Monthly targets for every agent and department, a live leaderboard and a personal scorecard each consultant can check.
- Targets per agent and department, planned month by month
- A leaderboard with a score and a grade for every person
- A personal scorecard, a daily log and a month close
06
Platform & security
Work from anywhere, connect the tools you use and keep client data under your control.
Integrations
Property Finder, Bayut, Meta Ads, Google Ads, WhatsApp and telephony, connected and managed from one screen.
- Import agents, leads and listings from Property Finder and Bayut
- Meta and Google Ads lead forms, plus the Meta Conversions API
- WhatsApp Business, telephony and a lead webhook for your own tools
Mobile app
Work leads, log follow-ups and check in from the Propfusion app for iOS and Android.
Learn moreWorkflow automation
Rules that assign leads, send WhatsApp messages and remind agents on their own.
Learn moreBring your data
Import leads, listings, owners and tenants from Excel with Propfusion's templates.
Learn moreAPI & developers
Push leads in from your website and pull listings out with the Propfusion API.
Learn moreEnterprise security
Role-based permissions and activity logs keep client data safe and in the right hands.
Learn more
iPhone & Android
Leads, listings and deals in your pocket
Leads, listings, the calendar and deals are in the Propfusion app too, on the same live workspace as the web CRM. Agents call or WhatsApp a client in one tap, log the follow-up and share a listing from the viewing itself.
Explore the mobile app
Leads with budget, stage and agent. 
Listings to search and share with a client. 
The day's calls, meetings and viewings. 
Deals and their approval status.
FAQ
Questions about the features
Is every feature in every plan?
No. Starter covers sale and rent listings, portal syndication, leads from Property Finder, Bayut, Dubizzle and your website, contracts, the rental agreement manager and the mobile app. Professional adds agent performance analytics, lead ratings and pipeline management, follow-up automation, call tracking, owner and tenant management and the project module. Enterprise adds team hierarchy and roles, white-label branding, custom workflow automation and multi-branch support. Compare plans
Is the mobile app included?
Yes. The Propfusion app for iOS and Android is part of every plan, Starter included, and works on the same live workspace as the web CRM.
Does Propfusion connect to Property Finder, Bayut and Dubizzle?
Yes. You publish listings to all three from Propfusion, and their leads arrive in your leads list with their source, ready to assign to an agent.
Can we bring our data from another CRM or spreadsheets?
Yes. Leads, listings and owners can come in from spreadsheets or another CRM, and agents, leads and listings can be imported from Property Finder and Bayut. The live demo covers how it works for your data.
See every feature on your own leads and listings
Start a free trial, or book a live demo and our Dubai team will walk you through the parts that matter to your brokerage.
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