About Propfusion

A real estate CRM built for Dubai brokerages

Propfusion is a CRM for real estate brokerages and property-management companies in the UAE. Listings and portals, leads, leasing and cheques, deals and commissions, owner money, team targets and an AI assistant live in one system, on the web and in the Propfusion app for iPhone and Android.

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7 days free · No card needed

  • Built in-house by Propfusion
  • Web CRM + iPhone & Android app
  • Property Finder, Bayut & Dubizzle built in
Propfusion CRM: Dashboard with total listings, total and inactive leads, active developers and listing and lead distribution charts
Propfusion app: Home screen with overdue, today and next-7-days follow-ups and totals for properties, leads, developers and areas

Our mission

One system for the way UAE real estate actually works

Dubai brokerages run on details a generic CRM doesn't know: portal leads that need an answer in minutes, listings that need a valid permit, rents paid in post-dated cheques, Ejari and DEWA, off-plan payment plans and commissions split between agents. We built Propfusion around that work, so agents spend their day with clients instead of spreadsheets, and managers can see what is happening without asking.

We write the CRM and the app ourselves. When an agency tells us what slows them down, the fix goes into the product, and every release is listed on our updates page.

What Propfusion does

Everything a brokerage runs on, in one place

Sales, leasing, finance and the team share one database, so a lead, its viewing, the deal and the commission are all connected.

  • Sales

    Win and work clients, from the first portal enquiry to the viewing.

    • Listings with a 4-step form, permit checks and publishing to Property Finder, Bayut and Dubizzle
    • Leads in list, card, pipeline and map views, with follow-ups and response tracking
    • Viewings, the team calendar, new projects and market transactions

  • Leasing & property management

    Run tenancies and buildings for your owners.

    • Tenancy contracts that create the rental agreement and its cheque schedule
    • A Cheque Desk for deposits, bounces, replacements and security cheques
    • Maintenance tickets, renewals, and owner and tenant portals

  • Money

    Commissions, owners' money and company finance.

    • Deals with commission splits, one approval and numbered tax invoices
    • Owner accounts credited when rent clears, minus your management fee
    • A VAT ledger by filing quarter, agent wallets, payouts and loans

  • Team & performance

    Targets, scorecards and the tools the team uses every day.

    • My Performance: score, grade, targets and the pace needed to hit them
    • KPI scorecards, a target planner and a monthly close
    • Team chat with one-to-one voice and video calls, attendance, tasks and tutorials

  • PropFusion AI

    An assistant that knows your CRM and how it works.

    • Answers about your own data in English, Arabic, French and Russian
    • Opens pages and fills in forms for you; changes data only after you confirm
    • The CEO Strategy Studio, and video tours made from listing photos

  • Admin

    Set the company up the way it works.

    • Roles your company builds from permissions, staff and teams
    • Your logo and branding, data import and export
    • Portals, WhatsApp, Meta and Google Ads, email and your website connected
Explore all features

See it in action

The screens your team will use

Real Propfusion screens, the ones your agents and managers work in every day.

Propfusion CRM: All leads table with source, client contact, agent, stage, preferred property and budget for each lead
Every lead in one list, with its source, stage and agent.

Screens show the Propfusion Demo Realty sample workspace. All people, listings and numbers are fictional.

Web and mobile

On the desk and in the pocket

The web CRM has every module, including settings, reports and PropFusion AI. The Propfusion app covers the field work: leads, follow-ups, listings, chats and calls, attendance and tasks. Both work on the same live workspace, so a note added at a viewing is on the office screen straight away.

Download on the App StoreGet it on Google Play
Propfusion app: Lead page with stage progress, next reminder, assigned agent, response time, classifications and Call and WhatsApp buttons
Call, WhatsApp or schedule a follow-up in one tap.
Propfusion app: All Leads list with stage filters and lead cards showing budget, beds, stage progress, agent and call and chat buttons
Every lead's budget, stage and agent, with call and chat a tap away.

How we work

What we hold ourselves to

  • Local by default

    Property Finder, Bayut and Dubizzle, DLD permits, Ejari numbers and fees, post-dated cheques, DEWA and VAT are part of the product, not add-ons.

  • Your data stays yours

    Each company works in its own private workspace, with its own roles and its own branding.

    How we protect it

  • Built in-house

    We design and write the CRM and the app ourselves, so what agencies tell us turns into releases.

    See what's new

  • Learn on the real screens

    Guided tours walk new agents through the actual pages, and the 20-section user manual covers the main modules.

Our office

Visit us in Business Bay

Drop by Prime Tower to see Propfusion running on real brokerage workflows, or book a live demo and we'll walk you through it online.

Contact usCareers at Propfusion
Company facts: who we are, what we make and what it costs
Opening hours
Open 24/7, every day

See Propfusion with your own listings

Start a free trial or book a live demo with our team in Dubai.

Start free trialBook a demo

7 days free · No card needed