Investor relations
Propfusion: the real estate CRM built in Dubai
Propfusion builds and runs a CRM and mobile app for real estate brokerages and property-management companies in the UAE. This page tells the product story. For investment enquiries, write to our investor relations team at investors@propfusion.io.
- Built in-house in Dubai
- Web CRM + iPhone & Android app
- Property Finder, Bayut & Dubizzle built in
Why Propfusion exists
UAE real estate runs on details a generic CRM doesn't know
Most agencies cover this work with a generic CRM, spreadsheets, WhatsApp groups and each portal's own dashboard. Propfusion puts it in one system that knows the local rules, so agents spend their day with clients and managers can see what is happening without asking.
- 1
Portal enquiries from Property Finder, Bayut and Dubizzle that need an answer in minutes
- 2
Listings that can only go live with a valid DLD permit
- 3
Rent collected in post-dated cheques, tenancies registered in Ejari, DEWA bills per unit
- 4
Off-plan units sold on developer payment plans, commissions split between agents
What we've built
One system for sales, leasing, money and the team, shown here with real Propfusion screens.
Sales
From the first portal enquiry to the signed deal
Leads from Property Finder, Bayut, Dubizzle, Meta and the agency's own website land in one list, with the source, stage and agent on every row. Agents work them from follow-up reminders instead of memory.
- List, card, pipeline and map views of every lead
- Follow-ups due today, overdue and in the next 7 days
- WhatsApp conversations with clients inside the CRM
Leasing & money
Tenancies, cheques and owners' money
A tenancy contract creates the rental agreement and its cheque schedule. The team tracks every cheque from due to deposited, bounced or replaced, and owner accounts are credited when rent clears.
- Cheque schedules, bounced cheques and replacements
- Owner accounts credited minus the management fee
- Deals with commission splits and numbered tax invoices
Team performance
Targets the whole team can see
Managers set monthly targets per person and department. Each agent sees their score, grade and the pace they need, and a live leaderboard shows how the team is doing.
- Personal scorecards with targets and grade
- A target planner and a monthly close
- A leaderboard for the whole sales team
Mobile
The app agents use between viewings
The Propfusion app for iPhone and Android works on the same live workspace as the web CRM, so a note added at a viewing is on the office screen straight away.
- Call, WhatsApp or schedule a follow-up from a lead in one tap
- Live alerts the moment a new lead arrives
- Each agent's targets and progress, always with them
Screens show the Propfusion Demo Realty sample workspace. All people, listings and numbers are fictional.
The platform
How Propfusion is built
The product decisions underneath every Propfusion workspace, from a small agency to a brokerage with several sales teams.
One platform, many companies
Each brokerage works in its own private workspace, with its own roles, permissions and branding.
Web and mobile
The web CRM and the Propfusion app for iPhone and Android work on the same live workspace.
Local connections
Property Finder, Bayut and Dubizzle, WhatsApp, Meta and Google Ads, email and the agency website connect inside the CRM.
PropFusion AI
An assistant that answers questions about the company's own data in English, Arabic, French and Russian, and changes data only after the user confirms.
Built in-house
We design and write the CRM and the app ourselves, and list every release on our updates page.
Self-serve training
Guided tours walk new agents through the real pages, and a 20-section user manual covers the main modules.
Investor contact
Talk to us about Propfusion
Tell us who you are and what you'd like to discuss, and our team will reply by email. Company and financial information is shared with investors directly, not on this website.
- Investor relations
- investors@propfusion.io
- Phone
- +971 54 299 7582