The real estate CRM for Dubai, powered by Super AI
Leads from Property Finder, Bayut, Dubizzle, Meta and your website land in one list. Publish listings to the portals, answer on WhatsApp and keep every follow-up and target on track, on the web, iPhone and Android.
- Property Finder, Bayut & Dubizzle
- WhatsApp inside the CRM
- iPhone & Android app
Lead capture
Every lead source, one list
Connect your portals, ads and website once. Each new enquiry arrives in Leads with the right source, goes to the right agent, and nobody has to copy a phone number from an email again.
- Property Finder
- Bayut
- Dubizzle
- Facebook & Instagram lead ads
- Google Ads
- Portal calls
- Your website
One lead, start to finish
From first message to commission
Follow one enquiry through Propfusion. Every screen below is the real product.
1Enquiry
The enquiry lands, already assigned
A Property Finder or Bayut enquiry arrives, goes to the right agent and shows up as an alert with Call and WhatsApp buttons. One click opens the lead.
2WhatsApp
WhatsApp enquiries become leads
Messages about your listings arrive in the app with the listing and the portal they came from. View Details opens the lead it belongs to, and Add Lead starts a new one.
3Matching
PropFusion AI shortlists the homes
AI reads the budget, area and bedrooms on the lead and suggests matching listings, each with a match score and the reasons it fits.
4Viewing
The viewing is on the agent's phone
Viewings are booked with the client, time, duration and notes, and appear in the agent's app for the day.
5History
Every call and offer, on the record
Calls, follow-ups and the agent's notes on each offer and counter-offer are logged on the lead in order, so a manager or colleague can pick it up without asking.
6Deal
From accepted offer to commission
The deal keeps the commission split, documents and status in one place, from approval to payout.
7Targets
Targets the agent can see
Each agent sees their targets and progress for the month in the app, wherever they are.
The product
See Propfusion in action
These are the screens your team works in every day. Pick one to take a closer look.
The same workspace on iPhone and Android
Leads, listings and off-plan projects stay in sync with the web CRM, and each morning starts with a brief of what needs doing, so agents can work from a viewing or the car.
A morning brief of what needs you today 
Every lead, budget and stage 
Your listings, ready to share 
Off-plan projects and payment plans
Screens show the Propfusion Demo Realty sample workspace. All people, listings and numbers are fictional.
One real estate CRM for leads, listings, deals and rentals
Everything a Dubai brokerage runs on, in one workspace your agents, managers and back office share.
Leads & pipeline
Every enquiry answered, every lead moving
Portal, website, Meta and walk-in leads arrive in one list with their source, budget and agent. Drag them through your own stages, from first call to signed deal, and see how fast each one was answered.
- List, cards, pipeline or map: the same leads, four ways
- Duplicate enquiries from the same client flagged on the lead
- Response time measured against your company's target
Follow-ups
Every follow-up on one agenda, overdue first
Every reminder for the whole team on one agenda, grouped by when it is due. Call or WhatsApp the client from the card, then mark it done or move it to later in a click.
- Quick notes like “Called, no answer” set the next reminder
- A list or a calendar, for one agent or all of them
- The same agenda in the mobile app, with swipe actions
Listings & portals
List once. Publish to Property Finder, Bayut and Dubizzle
Add a property in four short steps, starting from its permit. Pick the portals and your website, publish, and check from the listing itself whether it is live.
- A quality score shows what's missing before you publish
- Trakheesi permit badges and an expiring-permit filter
- Branded PDF brochures and share links for WhatsApp
WhatsApp & chat
WhatsApp conversations, right inside the CRM
Message a client from their lead, with your approved templates one tap away. Every message sent from the CRM is logged against the lead, so a manager can pick up any conversation.
- Approved templates, broadcast campaigns and auto-replies
- Portal calls and WhatsApp clicks on your listings, in one place
- Team chat that shares leads and listings as cards
Off-plan projects
Off-plan projects, ready to send
Browse new projects by developer, area, price and handover date. Each one carries its payment plan, floor plans with sizes and prices, and brochure, so the right project reaches your client on WhatsApp in seconds.
- Show only the projects that are selling now
- Payment plans, floor plans and brochures on every project
- Off-plan instalments tracked after the sale
Team targets & KPI
Targets, scores and a leaderboard the whole team can see
Set monthly targets for each department, team or person. Daily KPI logs roll into a score and grade, the leaderboard moves as results come in, and each month closes with confirmed numbers.
- My Performance: target rings, pace, rank and 12 months of results
- Team leaders propose targets, managers approve them
- Badges and streaks earned from each closed month
Property management
Leasing and property management, cheque by cheque
Create the tenancy contract from the listing and the cheque schedule comes with it. Follow deposits, bounced and replacement cheques, maintenance tickets and DEWA bills, and send each owner a monthly report.
- A Cheque Desk with deposit accounts and security cheques
- Maintenance tickets with owner approval for quotes
- Portals for owners and tenants
Recently shipped
New in Propfusion
The CRM and the mobile app keep moving. These are the latest releases, with full notes on the updates page.
Feature update
Company phone lines in the web CRM
Call clients from your company's numbers, with every call, recording and missed call on the lead. Admins also get pages for AI usage and background jobs.
Read the release notesMajor release
PropFusion AI: chat, live voice and the CEO Strategy Studio
A new AI assistant that knows your CRM. Ask about your data, talk to it on a live voice call, and let it open pages and fill in forms for you. Nothing is saved until you confirm.
Read the release notesMajor release
Targets & Performance for every team member
Targets and results now sit on every staff page, with a target planner, a monthly close, department scorecards, and badges and streaks earned from real results.
Read the release notesMajor release
Leasing and finance: Cheque Desk, tenancy contracts and owner money
The leasing and back-office side of the brokerage, built out: Dubai tenancy contracts, a Cheque Desk, owner accounts with two-person approval, and compliance for every deal.
Read the release notesFeature update
WhatsApp Pro, team chat on the web and a smarter listing form
More of the day's work in one place: a fuller WhatsApp Pro workspace, PropFusion Chat in the browser, and a listing form that fills itself in from the permit.
Read the release notesMajor release
Guided tutorials, one-tap follow-ups and live lead alerts
Interactive tutorials in the CRM and the mobile app, faster follow-ups with quick notes and smart reminders, a daily briefing with live lead alerts, and new HR tools.
Read the release notes
PropFusion AI
Super AI that knows your listings and your clients
Ask it anything on any page, by typing or talking. It works from your own leads and inventory, so its answers are about your business, not the internet's.
Listings that fit each client
Each lead records what the client wants: type, area, bedrooms and budget. PropFusion AI reads it and suggests listings from your own inventory, each with a match score.
The whole story before you call
One click on AI Summary tells you what the lead wants, what has happened so far and what to do next.
AI agents for your company
Pick an agent and ask by text or voice, or enter a listing reference for its market fit, investment and ROI, and compliance.
Talk to it
Call PropFusion AI hands-free in English, Arabic, French or Russian. It can open pages and filter lists for you.
It asks first
Nothing in the CRM changes until you approve it.
It knows your rules
Add office hours, commission rules and checklists, and every agent's answers use them.
Search in plain words
Type “2 bed in Marina under 150k” and Ask AI fills in the listing filters.
And everything else
Not just a CRM. Your whole brokerage in one place
Contracts, deals, marketing, maps and admin live in the same workspace as your leads, so nobody copies data between tools.
Sales pipeline
Your own stages, drag-and-drop columns and bulk updates.
Contacts
Owners, buyers, tenants and partners in one tagged address book.
Property database
Owners and their units: the source of your next listings.
Calendar & viewings
Book viewings and meetings, then log how each one went.
Tasks & notes
Team tasks on a board, from to-do to done, plus a notepad.
Automation & routing
Distribution plans share out new leads and rescue untouched ones.
Deals & commissions
Record a deal, get it approved, and issue the invoice and payout.
Contracts
Tenancy, brokerage and agent-to-agent contracts from ready templates.
Documents
Files kept with their deal or developer, and a list of what expires soon.
Email marketing
Newsletters and new-listing emails to your audiences.
Marketing tools
Meta lead forms, branded brochures and WhatsApp click-to-chat QR codes.
Maps
Listings and off-plan projects on a map, with a satellite view.
Market data
Real sale prices by area and building to back up your price advice.
Dashboards & reports
Listings, leads, response times and team results in numbers.
Holiday homes
Short-term bookings and one calendar for all your units.
Roles & security
Permissions per role, and a log of every action on every lead.
iPhone & Android
Your leads, listings and follow-ups, in your pocket
Agents spend their day at viewings and in the car. The Propfusion app gives them the same leads, listings and follow-ups as the web CRM, so nothing waits until they are back at a desk.
- Call or WhatsApp a lead in one tap. Every tap is logged as your response.
- Live alerts the moment a new lead arrives.
- A morning brief of new leads, follow-ups and viewings for the day.
- Swipe a follow-up to mark it done or move it to later.
- Your targets and progress, wherever you are.
Estimate
What could faster follow-up be worth?
Move the sliders to match your team. The estimate shows extra commission, deals and hours a month, with its assumptions spelled out.
Estimated monthly impact
Extra commission
+AED 45,000
- Hours saved
- 240h
- Extra deals
- +3
An illustration, not a promise: it assumes lead-to-deal conversion rises from 2% to 3.5% and each agent saves about 12 hours a week. Your results depend on your team and your market.
Book a live demo
Stop losing deals to slow follow-ups
Tell us a little about your team and we'll walk you through Propfusion with your own lead sources and listings in mind.
- Leads, listings and WhatsApp, on the real CRM
- How Property Finder, Bayut and Dubizzle connect
- Bringing in leads, listings and owners from spreadsheets or another CRM
- Pricing for your team size