Contact management

Contact management for every buyer, seller, landlord and tenant

Keep your whole real estate network in one searchable list. Tag it, star your best clients, import it from Excel and pull people in from your leads. When someone is ready, turn them into a lead, a tenant or an investor in one click.

  • Tags and starred contacts
  • Excel import
  • Lead, tenant or investor in one click
Propfusion CRM: Contacts table with name, phone, email, company, position, source and tags such as VIP and Investor

How it works

One home for every relationship

Contact management that grows with every enquiry, viewing and signed deal.
  1. 01

    Bring everyone in

    Import your contacts from Excel, pull clients across from your leads, or add them one by one.

  2. 02

    Organise your way

    Tag each person, star the ones who matter most, and give contacts synced from your leads a type such as buyer, seller, landlord or tenant.

  3. 03

    Reach out in a tap

    Call or email straight from the list, and turn a contact into a lead, tenant or investor when they are ready.

Know every client, and every conversation you’ve had

Contacts, leads, WhatsApp and owner records are connected, so the history follows the person.

From lead to client

Every conversation stays with the client

When a contact enquires, they become a lead with the full story: budget, preferred areas, stage, notes, follow-ups and a log of every call and message. When the deal is done, the same lead becomes an owner, a tenant or a contact in one click, so nothing is typed twice.
  • Sync contacts from your leads by source and type, with suggested names
  • Add as owner, tenant or contact straight from the lead
  • Start a Dubai tenancy contract pre-filled from the lead
Propfusion CRM: A lead's page with stage bar, contact details, property requirements, follow-ups and notes

WhatsApp

WhatsApp conversations, in context

Your clients live on WhatsApp, so the chat lives in the CRM. Conversations sit in a shared inbox the team can search and filter by tag, and on each lead with its full history. When the 24-hour window has closed, send one of your approved templates to start again.
  • Two-way chats linked to the lead and its agent
  • Filter chats by tags like VIP, Referral or Mortgage Ready
  • Approved message templates for first contact and follow-ups
Propfusion CRM: WhatsApp inbox with a client conversation arranging a viewing and sharing a listing link

Tag assignments

Tags that send each conversation to the right people

Tag your clients the way your brokerage thinks about them, such as Investor, Golden Visa, Mortgage Ready, Off-Plan, Landlord or VIP. Then pick a tag and choose the agents who handle its conversations, so investor chats reach your investment desk and tenant chats reach leasing.
  • Create tags as you go, then filter contacts and WhatsApp chats by them
  • Search agents by name or email and assign several to one tag
  • Change the assignments whenever your team changes
Propfusion CRM: Tag assignment screen with contact tags such as Investor and VIP and the agents assigned to each tag

Owners and investors

Owners and investors, with their papers in order

Landlords and investors sit in their own list with their tier, licence number and nationality, and each one has a full profile: units, requirements, an activity log and documents. Emirates ID, passport and trade licence expiry dates are on the record, so renewals don’t catch you out.
  • Investor tiers from Bronze to Ultra, plus HNI, for your most valuable owners
  • Upload and keep each owner’s documents in one place
  • A portal invite by email, so each owner signs in to see their own account
Propfusion CRM: Owner profile with properties, activity timeline and owner account statement

Screens show the Propfusion Demo Realty sample workspace. All people, listings and numbers are fictional.

Also included

Small things that save hours every week

  • Sync from leads

    Scan your leads for people who aren’t contacts yet and add the ones you pick, with tags, in one go.

  • One-click conversion

    Turn a contact into a lead, a tenant or an investor without retyping their details.

  • Search and filters

    Search by name, phone or email, filter by company, job title or type, and include or leave out the tags you pick.

  • Starred contacts

    Star the people you call every week and they are always one filter away.

  • Bulk import

    Bring your contacts in from Excel with the ready sample sheet, tags included.

  • Call and email in a click

    Phone numbers and emails in the list are links, so reaching a client takes a single click.

  • Expiry dates on file

    Owner profiles keep Emirates ID, passport and trade licence numbers with their expiry dates; tenant profiles keep their ID details.

  • Access by role

    Roles and permissions decide who can see, edit, assign or delete leads and client records.

FAQ

Contact management questions

Can we import the contacts we already have?

Yes. Use Bulk Import with the ready Excel sample sheet, or use Sync Contacts to scan your leads, owners and tenants for people who aren’t contacts yet and add the ones you pick.

What is the difference between a contact and a lead?

A contact is anyone in your network: a buyer, seller, landlord, tenant, investor or partner. A lead is an active enquiry with a budget, a stage, follow-ups and a log. You can turn a contact into a lead, a tenant or an investor in one click, and a lead into an owner, tenant or contact without retyping anything.

Can tags decide who answers a client on WhatsApp?

Yes. Tag assignments let you choose which agents handle the conversations for each tag, so VIP or investor chats reach the right people.

Who can see and change client records?

Roles and permissions decide who can see, edit, assign or delete leads and client records, so each person sees what their job needs.

Bring your contacts home

Import your list in minutes and see every client, conversation and document in one place. Start a free trial or book a live demo with our team.