Lead management

Real estate lead management that keeps every enquiry moving

Leads from Property Finder, Bayut, Dubizzle, Meta and your website land in one list. Propfusion assigns each one to the right agent, times the first response and puts the next follow-up in front of them, on the web and in the app.

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  • Portal leads in one list
  • Auto-assign with response deadlines
  • Call and WhatsApp from the lead
Propfusion CRM: All leads table with source, client contact, agent, stage, preferred property and budget for each lead
Propfusion app: All Leads list with stage filters and lead cards showing budget, beds, stage progress, agent and call and chat buttons

How it works

From first enquiry to first call, without the copy and paste

Lead management for Dubai brokerages, in three steps that run themselves.
  1. 01

    Leads arrive on their own

    Property Finder, Bayut, Dubizzle, Meta lead forms, your website and WhatsApp feed one list, each lead marked with where it came from.

  2. 02

    The right agent gets it

    Distribution plans assign each new lead by source, lead type and sub-community, and start the clock on the first response.

  3. 03

    Nothing goes cold

    Agents call or WhatsApp from the lead, note what happened and set the next follow-up. Ignored leads are rescued.

New lead alerts

The agent knows before the client has put the phone down

When a plan assigns a lead, the agent gets an alert in the CRM inbox and on the phone, with the client’s details and the buttons to reach them.
  • A New leads alert with the client’s name, mobile and the location they asked about
  • Call, WhatsApp and Open lead buttons on the alert itself
  • In the app, WhatsApp enquiries from Property Finder and Bayut, each with View Details if it is already a lead or Add Lead if not
Propfusion CRM: Notifications inbox with the New leads chat open, showing Call, WhatsApp and Open lead buttons
Propfusion app: WhatsApp leads from Property Finder and Bayut with Add Lead and View Details

Built for how Dubai brokerages actually get leads

Portal enquiries, Meta campaigns, website forms, WhatsApp messages and calls, all handled in one place.

One list

Every enquiry, from every portal, in one place

No more copying leads out of portal inboxes and spreadsheets. Bayut, Property Finder, Dubizzle, Facebook, website and referral leads sit in the same list, each with a badge for where it came from and the time it last moved, so the newest enquiry is always on top.
  • Open the message the client sent on the portal straight from the row
  • Copy the number or call the client in one click
  • Switch between table, cards, pipeline and map views, and filter by agent, stage, source, community or your own fields
Propfusion CRM: Source column showing Bayut, Property Finder, Website, Facebook, Dubizzle and Referral badges

Lead distribution

Assigned the moment it lands, and watched after that

Build distribution plans for each source and sub-source, lead type and sub-community. Rotate leads round robin across the team or in a single pass, weight your best closers, and cap how many open leads each agent can hold.
  • Set a response deadline, and choose what counts as a response: a stage move, a note or any update
  • When the deadline passes, reassign the lead, move it to the shared pool or alert managers
  • Working days, holidays and a preview of the next assignments before a plan goes live
Propfusion CRM: Lead distribution plans by portal source, each with a strategy, team size, response SLA and pool-guard deadline

Lead profile

The whole client on one page

Open a lead and everything your agent needs is there: budget, bedrooms, preferred communities, notes, follow-ups and a log of every change. The top of the page shows who responded, how fast and by what channel, marked on time or late against your response target.
  • Move the stage in one click, then set the next follow-up straight away
  • WhatsApp conversation and call history right beside the lead
  • Turn the lead into an owner, tenant or contact, or start a Dubai tenancy contract from it
Propfusion CRM: A lead's page with stage bar, contact details, property requirements, follow-ups and notes

AI property suggestions

The listings that fit, and why they fit

From the lead’s property type, budget, bedrooms and preferred areas, Propfusion suggests matching listings from your own inventory. Each one comes with a match score and the criteria it meets, plus a short analysis of the best matches and how to present them.
  • A match score and the matching criteria on every suggested listing
  • An analysis summary: overall fit, best matches, how to present and watch-outs
  • Refresh the suggestions when the client’s brief changes
Propfusion CRM: AI property suggestions on a lead with match scores and matching criteria

Calls

Every call logged against the right lead

Company-line and portal calls become one record each, linked to the lead and the agent. See calls made, real conversations, talk time, missed calls and how fast missed callers were rung back, for yourself, your team or the whole office.
  • A missed call opens a call-back task, and managers are alerted if nobody rings back
  • Play, download or put a recording on legal hold, when your phone system records calls
  • Agents see their own calls, team leaders their team’s, admins everyone’s
Propfusion CRM: Calls page with calls made, connected rate, talk time, missed calls, a by-agent table and recordings to play or download

Screens show the Propfusion Demo Realty sample workspace. All people, listings and numbers are fictional.

Also included

The details that stop leads slipping through

  • Meta lead ads

    Facebook and Instagram form leads land in the same list, and you can send Meta a signal when a lead books a viewing or buys.

  • Duplicate check

    When the same client enquires twice, Propfusion flags it and shows the other entries, so two agents don’t chase one buyer.

  • Shared lead pool

    Unassigned and rescued leads wait in a pool that agents can claim, so good enquiries never sit idle.

  • Response target

    Set how fast your team should respond. A call, WhatsApp or email tap from the lead, a stage move or a note counts as the response.

  • Excel import and export

    Bring in your existing leads from Excel, assigned to chosen agents or spread round robin, and export them whenever you need.

  • Your own fields

    Add the fields your brokerage tracks, like move-in date or mortgage pre-approval, and filter the list by them.

  • Tags, groups and ratings

    Tag and group leads your way and give each a rating, so the team knows who to call first.

  • Map view

    See leads on a map of Dubai by the location they are looking in, and spot where demand is.

  • AI lead summary

    One click reads the lead, its notes and recent follow-ups, and tells the agent who the client is, what they want and what to do next.

FAQ

Lead management questions

Which lead sources can feed Propfusion?

Property Finder, Bayut, Dubizzle, Facebook and Instagram lead forms, your website and WhatsApp all feed the same leads list, and you can import existing leads from Excel or add them by hand. Every lead keeps the source it came from.

How are new leads assigned to agents?

Distribution plans assign each new lead by source, sub-source, lead type and sub-community. A plan can rotate leads round robin or in a single pass, weight your best closers and cap the open leads each agent can hold. If the agent misses the response deadline, the lead is reassigned, moved to the shared pool or escalated to managers.

Can we bring in the leads we already have?

Yes. Import them from Excel, assigned to the agents you choose or spread round robin, and export the list whenever you need it.

What stops two agents chasing the same buyer?

When the same client enquires twice, Propfusion flags the duplicate and shows the other entries, so the team can see who already owns the conversation.

Can agents work their leads from their phones?

Yes. The Propfusion app has the leads list, each lead with call, WhatsApp and follow-up actions, and new-lead alerts, plus a list of the WhatsApp enquiries from Property Finder and Bayut.

Related features

See your own leads in Propfusion

Connect your portals and watch new enquiries arrive, assigned and ready to call. Start a free trial or book a live demo with our team.

Start free trialBook a demo

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