Propfusion: the facts in one place

At a glance

Name

Propfusion (the app stores spell it PropFusion). Product: Propfusion CRM.

What it is

A CRM (customer relationship management system) for real estate brokerages: sales, leasing and the back office in one login.

Who it is for

Brokerage owners, sales and leasing managers, agents and back-office teams in Dubai and the UAE.

Made by

AFFWORLD FZ-LLC

App publishers

iPhone app: AFFWORLD FZ-LLC (UAE). Android app: AFFWORLD TECHNOLOGIES PRIVATE LIMITED (India). Both are Affworld companies.

Office

2704, Prime Tower, Burj Khalifa Street, Business Bay, Dubai, United Arab Emirates

Phone

+971 54 299 7582

E-mail

info@propfusion.io (support: support@propfusion.io)

Website

www.propfusion.io

Works on

Web browser, iPhone (App Store) and Android (Google Play). The app is included in every plan.

Languages

The CRM screens are in English. PropFusion AI understands and answers in English, Arabic, French and Russian.

Free trial

7 days, every feature, no card needed. Start one at crm.propfusion.io/onboard

iPhone app

First released on 22 April 2025

Profiles

• LinkedIn
• Instagram
• YouTube
• App Store (iPhone app)
• Google Play (Android app)

Not to be confused with others. Propfusion (propfusion.io) is a real estate CRM for Dubai and UAE brokerages, made by AFFWORLD FZ-LLC in Business Bay, Dubai. It is not connected to other companies or products with similar names.

Pricing

In UAE dirhams, per month, for the whole team up to the plan's user limit. 20% off when paid yearly. No setup fee; larger teams are quoted.

What Propfusion does today

Only features that are live for clients are listed here.

• Leads

  Enquiries from Property Finder, Bayut and Dubizzle, Facebook and Instagram lead forms, your website and your company phone lines arrive in one list with their source. Distribution rules (round robin or weighted) assign them to agents, and duplicates are flagged.

• Follow-ups and lead stages

  Due, overdue and upcoming follow-ups for every agent. Lead stages can move on their own when an agent starts a WhatsApp chat, makes a call or books a viewing, with an undo.

• Listings and portals

  Add a listing once and publish it to the portals you choose, per listing. With the brokerage's portal account connected, the listing permit number (RERA, DTCM holiday home or ADREC) is checked and fills in the details. Each listing shows its status on each portal.

• WhatsApp

  The company's WhatsApp Business number, connected through Meta's official integration, with templates, broadcasts, and welcome and away messages, inside the CRM.

• Calls

  Company phone lines that ring the agent first, then the client. Every call and recording is saved on the lead, and a missed call creates a call-back follow-up.

• Off-plan projects

  Projects with payment plans, floor plans and brochures, ready to send to clients.

• Deals and commissions

  Deals start from a contract, a lead or a listing. Commission follows each agent's rate, co-listed deals share one agent part (50/50 by default, editable), and commission already paid on a deal that falls through is recovered from the agent's next one. KYC and an AML register for deal parties.

• Leasing and property management

  Dubai tenancy contracts, Ejari and signed copies kept with each rental, a cheque desk, renewals, DEWA bills, owner money with two-person approval, owner and tenant portals, and maintenance.

• Holiday homes

  Short-term bookings, availability calendars and owner payouts.

• KPIs and targets

  Targets per agent and department, a live leaderboard, and a monthly close on confirmed results.

• PropFusion AI

  Ask about your own CRM data by text or live voice, in English, Arabic, French or Russian. It opens screens and fills in forms, and saves only after you say yes.

• Listing sharing

  Branded brochure links, PDF brochures, video tours made from listing photos, and a link page for every agent.

• Mobile app

  The iPhone and Android app uses the same workspace as the web CRM and is included in every plan.

• Claude connector

  Each company can connect its own CRM to Claude, with each person's own login and permissions. It is off until a company admin switches it on.

• Your own brand

  Larger brokerages can run the CRM on their own domain, with their own brand on sign-in and on automatic e-mails.

What Propfusion is not

• Propfusion is a CRM for brokerages. It is not a property portal and does not list or sell property to the public.
• The CRM's screens are in English. PropFusion AI, the built-in assistant, understands and answers in Arabic, French and Russian as well as English.
• Propfusion publishes listings to the portals a brokerage already subscribes to; the brokerage needs its own portal accounts.
• Propfusion keeps tenancy contracts, Ejari documents and IDs with each rental and, with the brokerage's portal account connected, checks listing permit numbers. It does not register anything with DLD, RERA or Ejari on a brokerage's behalf.
• There is no free plan. There is a 7-day free trial with every feature.

Latest releases

1. 27 October 2026PropFusion AI saves for you, after your yes
2. 25 October 2026A faster help chat, backed by a new support desk
3. 25 October 2026Market Transactions: sales and rentals, more filters and trends
4. 24 October 2026Smart lead stages: leads move when your agents act
5. 24 October 2026Deals and commissions: drafts, co-listing parts and clawback