Use cases
Real estate CRM use cases
What Propfusion does for each part of a Dubai brokerage's work, from AI help and off-plan sales to leasing, commissions, targets, WhatsApp and calls. Each page shows the real screens and only what is live for clients today.
AI CRM
PropFusion AI answers questions about your own leads, listings and deals by text or voice, and opens screens or fills forms once you say yes.
Read moreOff-plan sales
Keep the projects you sell with payment plans and floor plans, send branded offers, and get reminded before every instalment after the sale.
Read moreLeasing & property management
Tenancy contracts filled from the CRM, rent cheques from due to cleared, Ejari details and documents kept on each rental, renewals and owner payouts.
Read moreDeals & commissions
Deals go from draft to Finance's approval and pay each agent at their own rate, with co-listing splits and clawback when a deal falls through.
Read moreKPIs & targets
Plan monthly targets per agent, team or department, show everyone their pace, and freeze each month's results at the close.
Read moreWhatsApp CRM
One shared inbox for your company's WhatsApp Business number inside the web CRM, with templates, campaigns, hand-overs and chats that stay when an agent leaves.
Read moreCalls & recordings
Click to call from a lead on a company number, with every call and recording saved on the lead and missed calls turned into call-backs.
Read more
More from Propfusion
- Real estate CRM for Dubai brokerages
The whole CRM on one page: what it does, prices, limits and answers.
- Integrations
Portals, Meta lead ads, WhatsApp Business, e-mail, phone systems and website forms.
- Guides for Dubai brokers
Lead routing, the DLD sales contracts, permits, commission splits and the month close.
- All features
Every feature guide, grouped by the part of the business it serves.