Comparison · Written by Propfusion

Best real estate CRM in Dubai (2026): how to choose

There is no single best real estate CRM for every Dubai brokerage. Most choose between a local real estate CRM with portals, WhatsApp and Dubai leasing tools built in, and a global CRM set up with add-ons. Decide on four things: your team size, how much leasing you do, the contract terms you can accept, and how fast portal leads must reach an agent. Among local vendors that publish prices, per-user prices run from AED 150 to about AED 364 a month, and Propfusion, which wrote this page, prices per team instead.

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  • No ranking, no scores
  • Published prices, with sources
  • Written by Propfusion

Updated · Checked with AI tools against the product and official sources · How this page is made

How we compared

What we read
Each vendor's own pricing page or home page, on 30 October 2026
What we did not do
We did not try other vendors' products or use review-site scores. Where a vendor's page doesn't say something, we leave it out rather than guess
Vendor claims
Statements about other products are each vendor's own words, linked to the page they are on
Which vendors
Local real estate CRMs that often come up in AI assistants' answers and “best CRM in Dubai” articles, one global CRM with a free edition, and Propfusion because we make it
Currency
US dollar prices converted at the official peg of AED 3.6725 to US$1, rounded to the dirham
Updates
Every quarter, and sooner when a vendor changes its prices. The date at the top is the last real check

Before you sign

Ten questions to ask any CRM vendor

The answers matter more than any list, ours included. Ask for them in writing.

  1. Portal leads

    Do enquiries from the main UAE portals arrive in the CRM within seconds, or by e-mail parsing or a timed import?

  2. Listings

    Can you publish to each portal from the CRM, switch portals per listing and see whether each listing is live?

  3. WhatsApp

    Is it Meta's official WhatsApp Business connection, can agents use their own numbers, and who keeps the chats when an agent leaves?

  4. Leasing

    Does it handle Dubai tenancy contracts, Ejari documents, rent cheques and renewals, or only sales?

  5. Commissions

    Can it split co-listed deals, use each agent's own rate and claw back commission when a deal falls through?

  6. Price for your team

    What is the monthly total for your real head count, including the app, WhatsApp and any add-ons? Is VAT included?

  7. Contract

    Is there a minimum term or a minimum monthly spend?

  8. Language

    Do you need an Arabic interface, or is an English interface with Arabic-speaking AI or support enough?

  9. Your data

    Can you export all leads, listings and contacts at any time, in a usable format?

  10. Proof

    How many public reviews does it have, and can you speak to a brokerage of your size that uses it?

Prices and terms

What each vendor publishes

As each vendor shows it on its own site, read on 30 October 2026. Check VAT and the current price with each vendor.

  • Propfusion

    AFFWORLD FZ-LLC, Business Bay, Dubai (this page's author)

    Published price
    AED 700 a month for up to 6 users; AED 1,460 a month for up to 20 users; AED 2,999 a month for up to 45 users
    Terms
    Monthly, or yearly with 20% off; no setup fee
    Trial or demo
    7-day free trial, no card

    Source: Propfusion pricing page, read 30 October 2026

  • PropSpace

    PropTech Systems Ltd (PropSpace)

    Published price
    AED 220 per user a month (PropSpace Broker); the Manager plan for property management is priced per unit
    Terms
    AED 500 a month minimum; 12-month minimum contract; 10% off for 1-year and 25% off for 2-year prepayment; 5% VAT added at invoicing
    Trial or demo
    Free 1-week demo

    Source: PropSpace pricing page, read 30 October 2026

  • PropCRM

    PropCRM

    Published price
    US$44 (Standard) or US$68 (Pro) per user a month, billed yearly (about AED 162 or AED 250); Enterprise on request
    Terms
    Prices shown for yearly billing; no setup fees
    Trial or demo
    14-day free trial, no credit card

    Source: PropCRM pricing page, read 30 October 2026

  • Ruby CRM

    Ruby CRM, Dubai Founders HQ, The Campus, Dubai

    Published price
    AED 200 per user a month billed monthly; AED 525 per user a quarter; AED 1,800 per user a year
    Terms
    Monthly, quarterly or yearly billing
    Trial or demo
    15-day free trial

    Source: Ruby CRM pricing page, read 30 October 2026

  • WIYO

    WIYO L.L.C-FZ, Meydan Free Zone

    Published price
    US$99 per user a month (about AED 364); US$69.30 with 1-year prepayment; US$64.35 with 2-year prepayment
    Terms
    US$80 a month minimum; no lock-in on monthly billing; add-ons such as WhatsApp Pro from US$20 a month are extra
    Trial or demo
    No free trial (its FAQ suggests a live demo)

    Source: WIYO home page, pricing section, read 30 October 2026

  • Pixxi

    Pixxi

    Published price
    Not published
    Terms
    Quote
    Trial or demo
    Free demo

    Source: Pixxi home page, read 30 October 2026

  • Goyzer

    Goyzer, Business Bay, Dubai

    Published price
    Not published; depends on users, properties and units
    Terms
    Quote after a demo
    Trial or demo
    Free demo

    Source: Goyzer home page, read 30 October 2026

  • REM

    REM

    Published price
    Not published; “tailored to your agency size”
    Terms
    Quote in a free demo
    Trial or demo
    “Free to Start”, no credit card

    Source: REM home page, read 30 October 2026

  • Zoho CRM

    Zoho (global)

    Published price
    A free edition for up to 3 users; paid editions (Standard, Professional, Enterprise, Ultimate)
    Terms
    See Zoho's pricing page for your currency
    Trial or demo
    Free edition

    Source: Zoho CRM pricing page, read 30 October 2026

Worked example

What that means for your team, per month

Worked out from the published prices above, for vendors that publish one. Your quote may differ.

  • Propfusion

    3 users
    AED 700 (Starter); AED 560 billed yearly
    5 users
    AED 700 (Starter); AED 560 billed yearly
    10 users
    AED 1,460 (Professional); AED 1,170 billed yearly

  • PropSpace

    3 users
    AED 660 (12-month term, VAT added)
    5 users
    AED 1,100 (12-month term, VAT added)
    10 users
    AED 2,200 (12-month term, VAT added)

  • PropCRM

    3 users
    about AED 485 to 749 (billed yearly)
    5 users
    about AED 808 to 1,249 (billed yearly)
    10 users
    about AED 1,616 to 2,497 (billed yearly)

  • Ruby CRM

    3 users
    AED 600; AED 450 billed yearly
    5 users
    AED 1,000; AED 750 billed yearly
    10 users
    AED 2,000; AED 1,500 billed yearly

  • WIYO

    3 users
    about AED 1,091; about AED 764 with 1-year prepayment
    5 users
    about AED 1,818; about AED 1,273 with 1-year prepayment
    10 users
    about AED 3,636; about AED 2,545 with 1-year prepayment

Reading it fairly: per-user pricing is cheaper for very small teams, and at 3 users several per-user plans cost less than Propfusion's smallest plan. Per-team pricing gets cheaper per person as the team grows. Add-ons, VAT and minimum contracts change the total, so ask each vendor for a written quote for your head count. More in what a real estate CRM costs in Dubai.

In their own words

What each vendor's site says, beyond price

Only what we read on each vendor's own page. Where a page says nothing about a topic, we say nothing either.

  • PropSpace

    • A Broker plan priced per user and a separate Manager plan for property management, priced per unit.
    • A 12-month minimum contract and an AED 500 monthly minimum, with discounts for paying 1 or 2 years ahead.

    Source: PropSpace's site, read 30 October 2026

  • PropCRM

    • Standard and Pro plans per user, and a custom Enterprise plan.
    • A 14-day free trial without a credit card, and no setup fees.

    Source: PropCRM's site, read 30 October 2026

  • Ruby CRM

    • One per-user price with a lower rate for quarterly or yearly billing.
    • A 15-day free trial.

    Source: Ruby CRM's site, read 30 October 2026

  • WIYO

    • Per-user pricing in US dollars with no lock-in on monthly billing, and lower rates for 1 or 2 years paid ahead.
    • Optional WhatsApp Pro, Intelligent WhatsApp and Marketing Hub add-ons; no free trial.

    Source: WIYO's site, read 30 October 2026

  • Pixxi

    • No published prices; a free demo.

    Source: Pixxi's site, read 30 October 2026

  • Goyzer

    • Pricing by users, properties and units, quoted after a demo.
    • Property management: tenant maintenance requests in its Goyzer Connect app, lease-expiry alerts and post-dated cheque tracking.

    Source: Goyzer's site, read 30 October 2026

  • REM

    • “Free to Start”, with prices tailored to agency size.
    • Can be used in English, Arabic or Czech; WhatsApp campaigns and an AI bot that replies to leads.

    Source: REM's site, read 30 October 2026

  • Zoho CRM

    • A general-purpose CRM with a free edition for up to 3 users and four paid editions.

    Source: Zoho CRM's site, read 30 October 2026

About Propfusion

Where Propfusion fits, and where it doesn't

Our own product, including where it is weaker.

What it does well

  • Sales, leasing, holiday homes, deals and commissions and KPIs in one login, with iPhone and Android apps in every plan.
  • Per-team pricing: AED 1,460 a month covers up to 20 users on Professional.
  • PropFusion AI, by text or live voice in English, Arabic, French or Russian, which fills in forms and saves only after your yes.
  • The company's WhatsApp number and each agent's own number through Meta's official sign-up, in one inbox.

Where it is weaker

  • The screens are in English; the AI answers in Arabic, but there is no Arabic interface.
  • A young company, founded in 2024, with few public reviews so far.
  • No free plan. For 2 or 3 people, Starter at AED 700 a month costs more than several per-user CRMs.

FAQ

Questions buyers ask

What is the cheapest real estate CRM in Dubai?

Free options exist: Zoho CRM has a free edition for up to 3 users, and REM says you can start free. Among local CRMs that publish prices, the lowest per-user price we found was AED 150 a month (Ruby CRM, billed yearly), and Propfusion costs AED 700 a month for a team of up to 6. The cheapest total depends on your head count, add-ons and any minimum contract (checked 30 October 2026).

Is a global CRM like Zoho a good choice for a Dubai brokerage?

It can be, if you already use it or have an admin or partner to set it up. Dubai portal leads, listing publishing, tenancy contracts, cheques and commission splits are usually not built in and need apps, a partner or custom work. Local real estate CRMs include them from the start.

Which Dubai real estate CRMs publish their prices?

On 30 October 2026, Propfusion, PropSpace, PropCRM, Ruby CRM and WIYO published prices on their websites. Pixxi, Goyzer and REM do not: Goyzer and REM quote by your agency's size, and Pixxi offers a free demo.

Do I need a CRM with a full Arabic interface?

Only if your agents prefer to work in Arabic. REM says its team can use it in Arabic; Propfusion's screens are in English and its AI assistant answers in Arabic. Ask each vendor to show you the Arabic screens in a demo.

How should we compare CRM AI features?

Ask the vendor to show the AI doing a real task on your data in the demo: answering a question about your leads, drafting a reply or filling in a form. Check what it can change without your confirmation, which languages it understands, and whether it needs a separate AI subscription.

Related pages

Sources

  1. Propfusion pricing · Propfusion · checked
  2. PropSpace: pricing page · PropSpace · checked
  3. PropCRM: pricing page · PropCRM · checked
  4. Ruby CRM: pricing page · Ruby CRM · checked
  5. WIYO: home page, pricing section · WIYO · checked
  6. Pixxi: home page · Pixxi · checked
  7. Goyzer: home page · Goyzer · checked
  8. REM: home page · REM · checked
  9. Zoho CRM: pricing page · Zoho CRM · checked

Updated · Checked with AI tools against the product and official sources · How this page is made

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