Guide for Dubai brokers
How much does a real estate CRM cost in Dubai? (2026, AED)
A real estate CRM in Dubai is priced either per user each month or per team up to a number of users. Propfusion prices per team: Starter AED 700 a month for up to 6 users, Professional AED 1,460 a month for up to 20 users and Enterprise AED 2,999 a month for up to 45 users, with 20% off when you pay yearly and no setup fee. On top of any CRM, budget for your portal subscriptions, WhatsApp message charges from Meta, a phone system if you want calls in the CRM, and 5% VAT where it applies.
7 days free · No card needed
- Prices in AED
- Per user or per team
- Costs beyond the licence
Updated · Checked with AI tools against the product and official sources · How this page is made
CRM costs at a glance
- Two ways to price
- Per user each month, so the bill grows with every seat, or per team, one price for everyone up to a set number of users
- Propfusion's plans
- Starter AED 700 a month (up to 6 users), Professional AED 1,460 a month (up to 20 users), Enterprise AED 2,999 a month (up to 45 users)
- Paying yearly
- 20% off: AED 560, AED 1,170, AED 2,399 a month
- Setup fee
- None on any Propfusion plan
- Free trial
- 7 days, every feature, no card needed
- Larger teams
- Above 45 users, Propfusion quotes a custom plan
- Usually separate
- Portal subscriptions, WhatsApp message charges from Meta, and your phone system or lines
- VAT
- The UAE's standard VAT rate is 5%. Ask every vendor, us included, whether a quote includes it
How CRMs price
Per user or per team
The same team can pay very different totals depending on how a vendor counts. Work it out for your own head count.
Per user
Each named user costs the same every month. It is simple for a very small team, but the bill grows with every agent you hire, and some vendors add a minimum spend or a minimum contract term.Per team
One price covers everyone up to a limit, so the cost per person falls as the team fills the plan. Propfusion works this way: Starter covers up to 6 users for AED 700 a month.Where the two cross
For a team of 3, Propfusion's Starter plan works out at AED 233 per user a month. A per-user plan below that price costs less for 3 people; as the team grows, per-team pricing pulls ahead.Monthly or yearly
Paying for a year up front usually lowers the monthly price. With Propfusion the discount is 20%, on every plan.
Worked example
What Propfusion costs for your team
Each team size on the smallest plan that fits it, per month and per user.
| Team | Billed monthly | Billed yearly |
|---|---|---|
| 3 usersStarter | AED 700AED 233 per user | AED 560AED 187 per user |
| 6 usersStarter | AED 700AED 117 per user | AED 560AED 93 per user |
| 10 usersProfessional | AED 1,460AED 146 per user | AED 1,170AED 117 per user |
| 20 usersProfessional | AED 1,460AED 73 per user | AED 1,170AED 59 per user |
| 30 usersEnterprise | AED 2,999AED 100 per user | AED 2,399AED 80 per user |
| 45 usersEnterprise | AED 2,999AED 67 per user | AED 2,399AED 53 per user |
Beyond the licence
The costs around a CRM
A fair comparison adds what you pay around the CRM, not only the subscription.
Property portal subscriptions
A CRM publishes listings to the portals you already subscribe to; it doesn't replace those subscriptions. Propfusion needs your brokerage's own portal accounts.WhatsApp message charges
Meta charges per delivered message for some WhatsApp Business messages, by message category and the recipient's country, and does not charge for messages clients send you. These charges are not part of the Propfusion subscription; the CRM's WhatsApp billing page shows what was sent and what it cost.A phone system
Calls inside the CRM need a company phone system or lines, such as a Yeastar PBX, 3CX or Telnyx numbers, from your own telecom provider.AI beyond the allowance
PropFusion AI is included up to a monthly AI allowance. A company that wants more can add its own AI key and pays that AI provider directly.Setup, data import and training
Some vendors charge to set up, to move your leads and listings in, or to train the team. Propfusion has no setup fee; ask any vendor for these costs in writing.VAT
The UAE's standard VAT rate is 5%. Check whether each quote includes it before you compare totals.
How WhatsApp works in the CRM, including each agent's own number, is on WhatsApp CRM for Dubai real estate teams.
Before you sign
Seven questions for any CRM vendor
Ask for the answers in writing, with the total for your head count.
- What is the monthly total for our real head count today, and for the head count we expect in a year?
- Is there a minimum contract term or a minimum monthly spend?
- Is there a setup, data import or training fee?
- Does the price include VAT?
- Are the mobile app, WhatsApp and portal connections in our plan, or add-ons?
- Who pays WhatsApp message charges, and where do we see them?
- What happens to the price at renewal, and can we export all our data if we leave?
Your own total
Work out what your brokerage will pay
Five steps, about ten minutes with your head count and your current bills.
Count your users
Count everyone who will sign in: agents, team leaders, admin and finance. Add the people you plan to hire this year.Pick the plan that fits
With Propfusion, the plan follows the head count: Starter up to 6, Professional up to 20, Enterprise up to 45. Features also differ by plan, so check the pricing page for what each includes.Add the costs around it
Add your portal packages, an estimate of WhatsApp message charges, and your phone lines if you want calls in the CRM.Compare like with like
Compare monthly totals with or without VAT for all vendors, on the same billing period, for the same head count.Try it before you pay
Start the free trial (7 days, every feature, no card needed) with your own team, portals and WhatsApp connected, and ask for a written quote at the end.
FAQ
Questions about CRM costs
- How much does a real estate CRM cost per user in Dubai?
It depends on the vendor and your team size. Per-user CRMs charge the same for every seat each month. With Propfusion's per-team plans the cost per user falls as the team fills the plan: on monthly billing, about AED 117 for 6 users on Starter, about AED 73 for 20 users on Professional, about AED 67 for 45 users on Enterprise.
Published prices of the main Dubai CRMs- Is per-team or per-user CRM pricing cheaper?
Per-user pricing is usually cheaper for very small teams, and per-team pricing gets cheaper per person as the team grows. For example, a 10-person team on Propfusion's Professional plan pays AED 1,460 a month, AED 146 per user. Work out the total for your own head count, including next year's hires.
- What costs come on top of a CRM subscription?
Usually your property portal subscriptions, WhatsApp message charges billed by Meta, a phone system if you want calls in the CRM, and 5% VAT. Some vendors also charge for setup, data import or training, or ask for a minimum term.
- Does Propfusion charge for setup or for the mobile app?
No. There is no setup fee on any plan, and the iPhone and Android app is included in every plan. You can try every feature free for 7 days without a card.
- Are WhatsApp messages included in the CRM price?
Not in Propfusion's subscription. Meta charges per delivered message for some WhatsApp Business messages, depending on the message category and the client's country, and messages clients send you are free. The CRM's WhatsApp billing page shows the messages sent, delivered and failed with their cost.
- Do we pay extra for PropFusion AI?
No. PropFusion AI is included up to a monthly AI allowance, with no AI subscription or key to buy. A company that wants to use more can add its own AI key and pays that AI provider directly.
Keep reading
Related pages
- Use cases
WhatsApp CRM
The company's WhatsApp Business number and each agent's own number in one inbox, connected through Meta's official sign-up, with chats that stay with the company.
Read more - Integrations
Phone systems
One settings page for the company's phone system, company and tracking numbers, and the line each agent's calls ring first.
Read more - Integrations
Property portals
Publish each listing to the portals you choose from your own accounts, and receive their enquiries in your leads list as they happen.
Read more - Use cases
AI CRM
PropFusion AI answers questions about your own leads, listings and deals by text or voice, and opens screens or fills forms once you say yes.
Read more
From the blog
Sources
- Propfusion pricing · Propfusion · checked
- Propfusion company facts · Propfusion · checked
- Pricing on the WhatsApp Business Platform · Meta · checked
- Value added tax (VAT) · UAE Government portal (u.ae) · checked
- Value Added Tax (VAT) · UAE Ministry of Finance · checked
Updated · Checked with AI tools against the product and official sources · How this page is made