AI-powered insights
AI-powered insights that do the groundwork for your agents
Propfusion AI works on your own leads, listings and targets. It sums up a client in seconds, ranks matching listings and off-plan projects, turns a sentence into search filters and helps leadership plan the year. It prepares the work; your team makes the call.
7 days free · No card needed
- Works on your own CRM data
- Lead summaries and property matches
- Changes wait for your OK
AI hub
Four AI specialists, on call all day
Pick the specialist for the question, type or speak, and get an answer that draws on your lead counts and up to ten of the listings you can see, picked by the price, bedrooms or pool you mention. Each one keeps its own chat history, and can read its answers aloud.
Sarah
Sales
Listing pitches, ROI maths and sales advice, with your lead counts and up to ten of your listings as context.
“Write an investor pitch for one of our 3 bed listings with a pool.”
Maya
Office admin
Listing coordination and everyday office questions, with your lead counts and up to ten of your listings as context.
“How many active leads do I have right now?”
Victor
Legal
Careful guidance on DLD and RERA rules, to point you in the right direction before you call your lawyer.
“What does a landlord need before listing a unit for rent?”
Leo
HR
Agent performance, recruitment and office culture, for managers who want a second opinion.
“How should I structure onboarding for three new agents?”
AI where the work happens
On the lead page, in the boardroom and on the agent’s phone, not in a separate tool.
On every lead
Know the client in seconds, then find the property
- The top five listings and top five off-plan projects, each with a match score out of 100
- A plain reason behind every score: price within budget, bedrooms that fit, the right area
- If the AI is busy, matches are still ranked by score, so the agent is never stuck
Every morning
Today’s priorities, before the first call
- Goes out between your chosen time and 11:00, in your company’s timezone
- Opens straight into the follow-up list
- Switch it on or off for the whole company in one place
CEO Strategy Studio
A growth plan built from your real numbers
Write your goals for the year and an AI strategy partner reads your CRM and KPI figures, asks what the CRM can’t tell it, and drafts the plan: objectives, key results with baselines and targets, milestones, initiatives, risks and assumptions.- Monthly and quarterly targets broken down by company, department, team and agent
- KPI targets, tasks for owners and a team chat post, written only after you confirm
- Live progress from CRM data, an AI progress review whenever you ask, and every version saved
Screens show the Propfusion Demo Realty sample workspace. All people, listings and numbers are fictional.
Across the CRM
Small AI helpers, all through Propfusion
Ask AI search
Type or say “2-bed in Dubai Marina under 2M” and AI turns it into listing or project filters.
Property Copilot
Talk through the listings on screen by voice, in English, Arabic, Hindi, Urdu, French or Spanish.
AI listing writer
Titles and descriptions from the listing’s real facts, in a professional, luxury, friendly or investor tone.
Property intel
Enter a listing’s ID and the AI writes notes on market fit, ROI, compliance and next steps from that listing’s details.
Note summaries
Summarise one long note, or every note on a lead, before you pick up the phone.
WhatsApp AI replies
When you switch it on, AI answers new WhatsApp chats with your instructions and hands over to an agent on request.
PropFusion AI assistant
Ask about your leads, listings, follow-ups and contracts, get “how do I” answers, or report a problem.
Company knowledge
Admins add your commission rules, lead handling rules and checklists, and the assistant answers with them.
Short lessons
The assistant teaches new agents the CRM with short lessons and quick quizzes.
In your control
AI that works for you, on your terms
Only what you’re allowed to see
The AI works with the leads and records the signed-in user can already open. Roles still apply.
Nothing changes without a yes
The assistant can open pages and set filters, but updates, targets and posts wait for your confirmation.
Usage you can see and cap
Admins see AI usage across the company and set a monthly limit, the default language and whether answers are spoken.
Questions
Propfusion AI questions
- Can the AI see records a user is not allowed to open?
- No. The AI works with the leads and records the signed-in user can already open, and roles still apply.
- Can the AI change our data on its own?
- No. The assistant can open pages and set filters, but updates, targets and posts wait for your confirmation.
- How are property matches scored?
- Generate AI Suggestions ranks your ready listings and off-plan projects against the client's budget, bedrooms, property type and areas. It shows the top five of each with a match score out of 100 and a plain reason behind every score. If the AI is busy, matches are still ranked by score.
- Which languages does it work in?
- The Property Copilot talks through the listings on screen by voice in English, Arabic, Hindi, Urdu, French or Spanish.
- Will the AI answer WhatsApp chats by itself?
- Only if you switch it on. It then answers new WhatsApp chats with your instructions, and hands over to an agent when the client asks.
- Can we control how much AI the team uses?
- Yes. Admins see AI usage across the company and set a monthly limit, as well as the default language and whether answers are spoken.
Put AI to work on your own pipeline
7 days free · No card needed