Real estate marketing tools

Real estate marketing, straight from your listings

Create branded brochures and video tours, publish to the portals, share listings in one tap and run WhatsApp and email campaigns, all from Propfusion CRM. Every lead keeps its source, so you can see which marketing brings your best leads.

Start free trialBook a demo

7 days free · No card needed

  • Branded PDF brochures
  • Property Finder, Bayut & Dubizzle
  • WhatsApp and email campaigns
Propfusion CRM: Sale listing page with photo gallery, price per sq ft, portal icons, quality score, listing agent, details and follow-ups
Propfusion app: Listing page with photo, portal icons, share button, status, type, title, location, price and developer

How it works

Brand once. Market everywhere.

The same listing details power your portal ads, brochures and video tours.
  1. 01

    Set your brand once

    Upload your logo, choose brand colours and fonts, and add your social profiles in company settings.

  2. 02

    Market from the listing

    Publish to the portals, or send the client a branded brochure or video tour made from the listing.

  3. 03

    See where leads come from

    Every lead keeps its source: a portal, a Meta lead form, your website or a click-to-WhatsApp ad.

Marketing that starts where your listings live

Portals, brochures, WhatsApp, email and branding, in the CRM your agents already use every day.

Listings

Every listing, ready to market

Marketing starts from the listing itself. Switch on the portals it should go to and see where it's live, then send the client a brochure or a short video made from the same photos and details.
  • One switch per portal: Property Finder, Bayut, Dubizzle, your own website and the Propfusion Portal, each with the agent shown
  • Branded PDF brochures in the client's currency, language and square feet or metres
  • A short branded video tour from the listing photos, for Reels, Instagram, YouTube and WhatsApp
Propfusion CRM: Listing Portals panel with on/off toggles and an agent per portal for Bayut, Dubizzle, Property Finder and your website

Listing quality

A score that shows what to fix before it goes live

Every listing gets a quality score out of 100, broken down check by check: how many photos, how varied and unique they are, whether they are large enough and landscape, and whether the title, description and location are complete.
  • Photo checks for count, variety, duplicates and size
  • Title, description and exact location checked for completeness
  • Each check shows its points, so agents know exactly what to improve
Propfusion CRM: Listing quality modal scoring 100 out of 100, with photo, title, description and location checks

WhatsApp campaigns

Campaigns on the channel clients actually open

Send an approved WhatsApp template to contacts with the tags you pick, or to a list of numbers, such as investors who asked about a new off-plan launch. Personalise it with each name, add a header image and schedule it, or keep it as a draft until you're ready.
  • Sent, delivered, read and failed counts for each campaign
  • Unsubscribed contacts are skipped and duplicate numbers removed
  • See the leads that came from Facebook and Instagram click-to-WhatsApp ads
Propfusion CRM: WhatsApp Pro Campaigns tab with scheduled and completed campaigns and sent, delivered, read and failed counts

Email campaigns

Newsletters and just-listed emails

Fusion Mails sends email campaigns from your own mail server, starting from ready-made real estate templates. Send through Amazon SES with event notifications and each campaign shows how many people opened it and clicked.
  • Templates for Just Listed, Open House, Price Reduction and Market Update
  • Send with one click to a CSV audience, with merge fields
  • A send log with every recipient's status
Propfusion CRM: Mail management with designed email campaigns, including an investor report and a private viewing invite

Lead sources

See which marketing brings the enquiries

Every lead keeps the place it came from: Bayut, Property Finder, Dubizzle, Facebook, your website or a referral. Compare sources in the leads list, and see the chats that started from click-to-WhatsApp ads in WhatsApp analytics.
  • A source badge on every lead, with the portal message one click away
  • Filter the leads list by source to compare channels
  • Meta lead forms mapped straight into the CRM
Propfusion CRM: Source column showing Bayut, Property Finder, Website, Facebook, Dubizzle and Referral badges

Branding

Your brand, set once in company settings

Set up your company once: name, contact details, website, AED as the default currency and your language. Branding assets, themes and fonts, and social profiles sit in the same settings, and your social profiles appear on your public company profile and link page.
  • Logos, cover images and your company stamp under Branding Assets
  • Primary and secondary brand colours, plus heading and body fonts
  • ORN, licence number and certificates under Licenses & Legal
Propfusion CRM: Company settings with currency and language, company name, email, phone and website, plus branding and legal tabs

Screens show the Propfusion Demo Realty sample workspace. All people, listings and numbers are fictional.

Also included

More ways to bring in enquiries

Tools for ads, social media and the moments when an agent hands over a business card.

  • Meta lead forms

    Connect a Facebook Page's lead form, map its fields to the CRM and choose the agents who receive the leads.

  • WhatsApp groups

    Run WhatsApp groups from your company number, such as one for buyers of a new launch: share the invite link and approve who joins.

  • Click-to-chat QR codes

    A WhatsApp link and QR code with a pre-filled message, for flyers, signboards and emails.

  • Link pages with a lead form

    A single link for your bio and business card. Visitors who leave their details become leads.

  • Project presentations

    Share an off-plan project as a polished presentation with renders and floor plans.

  • Brochures with the agent's details

    Pick the photos and the agent profile, and choose your logo alone or with your company name.

  • Video tours in minutes

    Drag photos into order and add a title card with the price and key facts.

  • Share links, not attachments

    Send a brochure as a link on WhatsApp, social media or any other platform.

FAQ

Marketing tools questions

Which portals can a listing go to?

Each listing has a switch per portal: Property Finder, Bayut, Dubizzle, your own website and the Propfusion Portal, with the agent shown on each. You can see where the listing is live from the listing itself.

Are brochures and videos branded?

Yes. Brochures use your logo (alone or with your company name), the photos and agent profile you pick, and the client's currency, language and square feet or metres. Video tours are built from the listing photos with a title card showing the price and key facts.

Can we see which marketing brings our leads?

Yes. Every lead keeps its source, whether a portal, a Meta lead form, your website or a referral, and chats that started from click-to-WhatsApp ads are counted in WhatsApp analytics.

Do we need separate tools for WhatsApp and email campaigns?

No. WhatsApp campaigns send your approved templates to groups of contacts, and Fusion Mails sends email campaigns from your own mail server, both inside Propfusion CRM.

Related features

Learn more

Guides and use cases

From the blog

Market every listing like your best one

Brochures, portals, WhatsApp and email from one CRM, in your brand. Start a free trial or book a live demo.

Start free trialBook a demo

7 days free · No card needed