Use case · Off-plan sales

Off-plan sales CRM for Dubai brokerages

Propfusion keeps every off-plan project your brokerage sells with its developer, handover date, payment plan and floor plans, and turns any project into a branded sales offer for a client. Once a unit is sold, the deal carries its payment schedule, and agents are reminded 30 and 7 days before each instalment and on the day it falls due.

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  • Payment plans per project
  • Branded sales offers
  • Instalment reminders

Updated · Checked with AI tools against the product and official sources · How this page is made

Propfusion CRM: Off-plan project cards with photo, starting price, area, developer, handover date, bedrooms, size and agent
Propfusion app: Projects list with search and filters and a project card with handover date, bedrooms, size, agent, price and payment plan

At a glance

Projects
Add a project in steps: details, location, payment plan, floor plans, photos and description
Payment plans
Down payment, during construction, on handover and post-handover parts. Filter projects by post-handover plan or by the share paid before handover
Floor plans
Each unit type with its layout, size and price
Sales offer
A branded offer for any project in three templates (Regular, Premium and Presentation), saved as a PDF
Unit to listing
Turn a unit type into a sale listing; the floor plan fills in bedrooms, price and size
After the sale
A payment schedule on the off-plan deal, filled from the project's plan or typed in. Each instalment can be marked Paid, Waived or Reopened
Reminders
To the deal's agents 30, 7 and 0 days before each instalment, and once more 3 days after it is overdue
Finance view
An Off-plan instalments list of everything due soon and overdue, across all deals

How it works

From project to paid instalments

Five steps, each on the screen your agents and Finance use.

  1. Add the project and its payment plan

    Enter the developer, location and handover date, then the plan: what the buyer pays on booking, during construction, on handover and after handover, and in how many instalments.
    Propfusion CRM: Project payment plans with Standard 60/40 and Post-Handover 50/50 stages, percentages and instalments
    Each payment plan by stage, so a buyer sees what they pay and when.

  2. Add the floor plans

    One tab per unit type, each with its layout, size and starting price. Agents answer “what does the two-bedroom look like?” without hunting through a developer's PDF.
    Propfusion CRM: Project floor plan tabs by unit type, showing a 1-bedroom layout with room sizes, price and area
    Floor plans per unit type, with size and price beside each layout.

  3. Send a branded sales offer

    Pick a template, the units and sections to show, the agent and the currency, check the live preview, and download the offer as a PDF for the client. Sections without data are left out, so nothing is padded.
    Propfusion CRM: Sales offer builder for a project with template, layout, agent, language, currency, units, sections and a live preview
    A sales offer for one project, with a live preview.

  4. Turn a unit into a listing

    Convert to listing creates a sale listing from one of the project's unit types. Choosing a floor plan fills in bedrooms, price and size, and the agent adds the rest before publishing.
    Propfusion CRM: Convert Project to Listing form, where picking a floor plan fills in the bedrooms, price and size, with a Generate AI button for the title
    Picking a floor plan fills in the new listing's bedrooms, price and size.

  5. Track instalments after the sale

    On the off-plan deal, set up the payment schedule from the project's plan or type it in. The agents on the deal are reminded before each due date, and Finance sees every instalment due soon or overdue in one list.
    Propfusion CRM: Deals and compliance page with off-plan instalments due soon or overdue and each deal's payment schedule
    Off-plan instalments due soon or overdue, deal by deal.

Before you advertise

Check the project first

The CRM keeps your projects and paperwork. Whether a project may be marketed is set by Dubai Land Department's rules.

FAQ

Frequently asked questions

Can we keep payment plans with post-handover terms?

Yes. A project's payment plan has a down payment, a during-construction part, an on-handover part and a post-handover part, each with its number of instalments. Agents can filter projects by post-handover plans or by how much the buyer pays before handover.

How do we send an off-plan project to a buyer?

Make a sales offer from the project page in one of three templates (Regular, Premium or Presentation), choose the units, sections and currency, and download it as a PDF. You can also share the project's own page with the client.

Does Propfusion remind us about off-plan instalments?

Yes. Once the payment schedule is set up on the deal, the agents on it and whoever logged it are reminded 30 days and 7 days before each instalment and on its due date, and once more 3 days after it is overdue. You can change the reminder days on each schedule.

Do clients get instalment reminders too?

They can, by e-mail, when the company's own e-mail account (SMTP) is set up in the CRM. Reminders are sent during the day, between 8 am and 9 pm Dubai time.

Send e-mails from your own domain
Can an agent turn a project unit into a resale listing?

Yes. Convert to listing on the project creates a sale listing; choosing a floor plan fills in the bedrooms, price and size, and the agent adds the rest before publishing it.

Does Propfusion check that a project is registered with RERA?

No. Check the project in the Dubai REST app (Mashrooi), as DLD's brokerage practice guide describes, and keep the developer's marketing contract on file before you advertise it.

DLD brokerage practice guide (PDF)

Keep reading

Related pages

All use casesFull feature tour

Sources

  1. New projects (feature tour) · Propfusion · checked
  2. Deals and commissions: drafts, co-listing parts and clawback (release notes) · Propfusion · checked
  3. Real Estate Brokerage Practice Guide, 2nd edition (PDF) · Dubai Land Department · checked

Updated · Checked with AI tools against the product and official sources · How this page is made

Screens on this page show the Propfusion Demo Realty sample workspace. All people, listings and numbers are fictional.

Sell off-plan with every project in one place

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